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Marketing (with internship) MSc

Overview

Accredited by the Chartered institute of Marketing (CIM) this programme is an excellent choice if you wish to gain valuable work experience in Marketing as it provides undergraduates from a variety of disciplines a unique opportunity to gain both work experience and an education in marketing.

Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing (with Internship), achieve a thorough education in Marketing and business, as well as choose up to a third of your modules so that you can specialise in a number of different areas.

The programme offers up to 5 months of work experience through internships and the necessary education in Marketing to help you to succeed in your future career. The benefits of taking this course are clear; work experience for your CV and a rigorous academic postgraduate programme to help you on your way to secure a thriving career in Marketing.

To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
19 months
Start Date
January; September
Location
Southwark Campus

Case studies

Modules

Year 1

  • Contemporary marketing
  • Financial and HR management for marketing
  • Managing strategy and change
  • Research methods

Electives:

  • International brand management
  • International pricing and performance
  • Integrated marketing communications
  • Social marketing strategy
  • International marketing
  • Global operations
  • Emerging issues in marketing communications
  • Market driven marketing
  • Digital and social media
  • Public relations

Year 2

15,000 word research dissertation as well as internship reflective practice project.

Employability

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Placements

Staff

Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr Lakhdar Boukersi

School/Division: Business / Management, Marketing and People
Job title: Sessional Lecturer

Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


Mel Godfrey

School/Division: Business / Management, Marketing and People
Job title: Head of Business Partnerships and Employment Outcomes; Course Director, MSc Marketing

Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.


Facilities

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews. The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

Entry requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Full-time
Duration
19 months
Start date
January; September
Application code
4247
Application method

Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

Full-time
The fee shown is for entry 2018/19.
UK/EU fee: £8700International fee: £13125
AOS/LSBU code: 4247Session code: 1FS01
Total course fee:
UK/EU £9640
International £14065
The fee shown is for entry 2018/19.
UK/EU fee: £8700International fee: £13125
AOS/LSBU code: 4247Session code: 1FS00
Total course fee:
UK/EU £9640
International £14065

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

Fee status

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

 
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Contact information

Course Enquiries - UK/EU

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch
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