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Marketing with Economics BA (Hons)

Unistats

What is Unistats?

Key Information Set (KIS) Data is only gathered for undergraduate full-time courses. There are a number of reasons why this course does not have KIS data associated with it. For example, it may be a franchise course run at a partner college or a course designed for continuing professional development.

Overview

A powerful combination

Marketing and economics are well connected. This undergraduate degree provides a broad-based course of study in marketing which particularly emphasises economic literacy and numeracy. An understanding of economics will add depth to your marketing knowledge, and give you some higher level analytical skills – ideal for more strategic marketing management and planning roles.

We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2019.

Multiple people at a lecture

Why Marketing with Economics at LSBU?

We’re No.2 UK wide university for student satisfaction in marketing (Complete University Guide League Table, 2018) – which means happy students.

No.2 in London for satisfaction with courses across Business, Management & Marketing (Guardian 2019).

No. 2 amongst London competitors for learning resources in Marketing (National Student Survey 2018).
As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
Professional accreditation – the course is accredited by the Chartered Institute of Marketing provide exemptions for professional qualifications.
We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Sandwich
Duration
4 years
Start Date
September
Location
Southwark Campus

Stories

Modules

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers: consumer behaviour, market research, product development, distribution, pricing, communications, brand management, global markets and risk management.

Year 1

  • Concepts of Management
    You’ll be introduced to personal development planning, which will help you to identify your goals and, ultimately, to achieve your aims. You’ll accomplish this by taking part in a structured coaching process, developing key skills, mathematical techniques and acquiring the knowledge you will need to succeed on an academic economics course or in a professional business environment.
  • Financial accounting fundamentals
    You’ll study the core elements of accounting’s regulatory framework, along with the characteristics of what constitutes useful accounting information. You’ll also develop an understanding of the underlying principles and methods used in recording financial data, as well as the preparation and presentation of financial statements.
  • Business economics
    You’ll focus on the ways that the business applications of economics can help managers and entrepreneurs to make better decisions when it comes to situations including pricing, advertising, financing, market entry and product development. You’ll be introduced to a range of essential economic concepts and methods, and be shown how they can be applied to understand the world around us. You’ll also consider the implications of the macro economy on the way modern firms operate.
  • Principles of Marketing Module content coming soon
  • People and organisations
    You’ll develop an appreciation of the complexities of understanding people and behavior within organisations. By studying theories of organisational behavior and people management practices, you’ll begin to understand why people behave in specific ways in the workplace.
  • Marketing in a digital world
    Building on what you learned in Principles of marketing, you’ll concentrate on the digital elements to modern marketing techniques – an essential area to understand in today’s marketplace. You’ll develop a solid understanding on which to base further digital development in your second and final years.

Year 2

  • The consumer behaviour analyst
    You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
  • The communications manager
    You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
  • The insight manager
    You’ll cover the principles and practice of marketing research, from defining the problem through research design, analysis and conclusion. You’ll develop the knowledge, techniques and skills to plan and conduct a marketing research project, as well as to analyse and report the findings. The emphasis is on considering practical marketing research problems in different context, and you’ll be learning from Insight Managers from industry who will present real-world research problems for you to solve through live briefs.
  • The innovation and product manager
    You’ll learn about the methods marketers use to develop and manage their product range, whether that is in the form of goods or services. You’ll consider the product portfolio and its management, paying particular attention to innovation and new product development.
  • Emerging Markets & the Asia Pacific Business Environment Module content coming soon
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry

Year 4

  • Risk & Its Management in Global Markets Module content coming soon
  • Entry Strategies for International Markets Module content coming soon
  • Brand management
    You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
  • Marketing strategy and planning
    On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
  • Marketing project (double)
    In this academic project you’ll design and conduct research that challenges – and contributes to – marketing knowledge. With the guidance of a supervisor, you’ll manage your data gathering programme and analysis to find an answer to the challenge you posed, and produce a 12,000 word dissertation which draws on your knowledge from across the course.

Employability

Because marketing is a sub-discipline of economics, an understanding of economics will add to your depth of marketing knowledge. And it will provide some higher level analytical skills which might open doors to graduate level opportunities in more strategic marketing management and planning roles.

Careers in Marketing

If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Employability skills

Our marketing courses are designed with employability at their core. The concepts and skills which you will learn here are being applied in the workplace today – we consult with industry at the design stage, so we know that you will graduate knowing how to do the job confidently, and with some experience under your belt to prove it.

If you choose to undertake the (optional) Placement route with a British-based company where you can gain valuable industry experience, your employment prospects will improve further. Our best graduates are working with brands such as Unilever, Zenith Watches, traditional agencies including those in the WPP and Publicis groups and in leading-edge digital consultancies. Many are helping to build smaller entrepreneurial enterprises. They’re brand managers, marketing managers, account managers and consultants.

Continuing your studies

If you graduate from this course, you’ll be able to apply for further study at postgraduate level, and the academic strength of this course means that you can also consider entering the field of academic research. Graduates of this course often go on to enhance their career prospects with a postgraduate degree such as:

MSc Marketing

MSc International Marketing

MSc Marketing Communications

MSc Marketing (with internship)

Employability Service

We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Placements

Staff

Helen Aston

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer

Helen Aston is a Senior Marketing Lecturer whose specialties include Marketing Communications and Retail and Services Marketing. Helen is module leader for a number of introductory modules at the University and is integral in providing academic support to a range of first year students.


Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr David Capper

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer

David is a Senior Lecturer in Marketing. His research interests include consumer behaviour, travel behaviour and cross cultural marketing.


Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


Ayesha Owusu-Barnaby

School/Division: Business / Management, Marketing and People


Facilities

Teaching and learning

We focus on experiential learning, through a variety of real-time live case studies and an optional full-year placement – so you can apply your knowledge in a workplace environment and improve your employability in a competitive field. You'll be supported in your transition to Higher Education through coaching in year one and personal tutoring and mentoring at all stages.

Teaching is delivered through formal lectures, seminars and workshops in small groups, and online for each module through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.

Percentage of time spent in different learning activities
Lectures and seminars Self-directed study
Year 1 29% 71%
Year 2 29% 71%
Year 3 25% 75%

Personal Tutoring

As an undergraduate Business student, you will be allocated a named tutor during your first three weeks at LSBU.  The role of your tutor is to be your primary contact for academic and professional development support.

Your tutor will support you to get the most of your time at LSBU, providing advice and signposting to other sources of support in the University. They should be the first person at the university that you speak to if you are having any difficulties that are affecting your work. These could be academic, financial, health-related or another type of problem.  

You will have appointments with your personal tutor at least once a semester for 30 minutes throughout your course.  You can contact your tutor for additional meetings or support by email.

Coaching

Students in their first year of an undergraduate degree will also benefit from our coaching programme.  This programme is a proactive approach to student development that draws out our students' potential through a process of self-analysis, reflection, planning and action, enabling students to discover and decide upon their required needs.

Entry requirements

2018 Entry

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

Visit UCAS for guidance on the 2018 tariff.

How to apply

International students

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Full-time
Duration
3 years
Start date
September
Application code
NL51
Application method
Mode
Sandwich
Duration
4 years
Start date
September
Application code
NL51
Application method

For full-time courses, please send your applications through the Universities and Colleges Admissions Service (UCAS) using our code L75. UCAS is the organisation responsible for managing applications to higher education courses in the UK.

For part-time courses, you can apply directly to the University.

For more details on how to apply (full-time and part-time) see our how to apply page.

Accommodation

Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.

Finance

You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

Full-time
The fee shown is for entry 2018/19.
UK/EU fee: £9250International fee: £13125
AOS/LSBU code: 4873Session code: 1FS00
Total course fee:
UK/EU (excluding any optional years) £27750
UK/EU (including any optional years) £27750
International (excluding any optional years) £39375
International (including any optional years) £39375

For more information, including how and when to pay, see our fees and funding section for undergraduate students.

Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

Stories

Select a story and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

Applicant events

After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course.

Welcome Week

Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

  • Kahneman, D. (2014) Thinking, Fast and Slow. NY; Farrar Straus Giroux.
  • Sharp, B. (2010) How Brands Grow. Melbourne; OUP

 
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Contact information

Course Enquiries - UK

Tel: 0800 923 8888

Get in touch

Course Enquiries - EU/International

Tel: +44 (0) 20 7815 6189

Get in touch
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