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Marketing Communications MSc

Overview

Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

Lady in the library

8 reasons to study here

Educational excellence: For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).  
Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.  
Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.  
Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Part-time
Duration
30 months
Start Date
January; September
Location
Southwark Campus
Mode
Full-time
Duration
15 months
Start Date
January; September
Location
Southwark Campus

Case studies

Modules

  • Integrated marketing communications (20 credits)
  • Cross cultural buyer behaviour (20 credits)
  • Creative and media strategy (20 credits)
  • Emerging issues in marketing communications (10 credits)
  • International brand management (20 credits)
  • Research methods (20 credits)
  • Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)

  • Public relations
  • International marketing
  • Social marketing strategy
  • Market driven marketing
  • Digital and social media

Employability

Types of careers 

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

Graduate success 

LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

  • direct engagement from employers who come in to interview and talk to students
  • Job Shop and on-campus recruitment agencies to help your job search
  • mentoring and work shadowing schemes.

Placements

Timetable

Staff

Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Director: Ehrenberg Centre for Research in Marketing; Reader in Marketing

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr Lakhdar Boukersi

School/Division: Business / Management, Marketing and People
Job title: Principal Lecturer; Course Director for BA Marketing; Programme Manager

Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


Anita Peleg, MBA

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Management

An expert in market research and ethics education, Anita spent 10 years working in market research and public relations developing tourism and promoting international trade and business support services.


Kim Roberts, MA

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

Retail marketing and communications expert, Kim, worked in industry for over 35 years and was the managing director of a sports (SME) manufacturing and retail business before opening her own marketing consultancy.


Facilities

Teaching and learning

Entry requirements

Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject area.

The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialise in the communications aspects of marketing.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Part-time
Duration
30 months
Start date
January; September
Application code
3891
Application method
Mode
Full-time
Duration
15 months
Start date
January; September
Application code
3890
Application method

Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.

Full-time
Part-time
The fee shown is for entry 2017/18.
UK/EU fee: £8300.00International fee: £12500.00
AOS/LSBU code: 3890Session code: 1FS01
The fee shown is for entry 2017/18.
UK/EU fee: £8300.00International fee: £12500.00
AOS/LSBU code: 3890Session code: 1FS00
The fee shown is for entry 2017/18.
UK/EU fee: £2766.67International fee: £4166.67
AOS/LSBU code: 3891Session code: 1PS01
Total course fee:
UK/EU £8300.00
International £12500.00
The fee shown is for entry 2017/18.
UK/EU fee: £2766.67International fee: £4166.67
AOS/LSBU code: 3891Session code: 1PS00
Total course fee:
UK/EU £8300.00
International £12500.00

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

At the current time, no details have been published regarding the Postgraduate Loan Scheme for 2017/18. The arrangements for 2016/17 are shown as a guide, but should not be relied upon. Details will be updated as soon as they are published by Student Finance England.

If you are starting a postgraduate course, studying for a Masters-level qualification either full- or part-time from 1 August, you may be entitled to apply for a £10,000 postgraduate study loan. Find out more at our postgraduate fees and funding section.

Postgraduate Advice Service

You are invited to book a one-to-one appointment with one of our Postgraduate Advisors. They offer a 30 minute face-to-face session where you can get tailored advice on fees and funding. Book a 1-2-1 Advice Session.

Scholarships

We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct Tuition Fee discounts.

Overview of scholarships and fee discounts for postgraduate students. Key scholarships and discounts below.

Vice-Chancellor Scholarships

Students holding an offer of a place on a postgraduate course will be invited to apply for a Vice-Chancellor Scholarships.

LSBU Graduate Loyalty Scheme

This scheme gives eligible undergraduate students and alumni a discount of their taught postgraduate tuition fees when they enrol on one of our postgraduate taught courses starting this year. Read more about the Graduate Loyalty Scheme.

International students

As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

At LSBU, you will be required to provide:

  • Original proof of all of your existing qualifications related to your course offer at LSBU. For example, original A-Level certificates or original Degree certificate.
  • Details of how you will pay your tuition fees if you are funded via Student Finance England or another sponsor, or payment if you are self-funded.
  • Two original forms of ID which show your full name and date of birth and immigration status. For example your passport or birth certificate. Please note some applicants will be required to show additional evidence to verify your immigration status.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction on MyLSBU, our student portal.

 
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This course is still open for 2017 to international applicants
Contact information

Course Enquiries - UK/EU

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch

Course Enquiries - International

Tel: +44 (0) 20 7815 6189

Get in touch
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