Marketing Communications (with internship) MSc
Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications.
Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications , achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.
The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.
Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.
- Integrated marketing communications
- Emerging issues in marketing communications
- Creative and media strategy
- Cross cultural buyer behaviour
- International brand management
- Research methods
Electives (one from)
- Digital and social media
- Public relations
- International marketing
- Market driven marketing
- Social marketing strategy
15,000 word research dissertation as well as internship reflective practice project
Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.
Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.
A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.
Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers)
Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.
Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.
An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.
An expert in fundraising and philanthropy, Peter has 20 years' experience as a successful fundraising manager and fundraising director in a variety of charities including: the YMCA, Arthritis Care, Leonard Cheshire Disability, Brooke Hospital and Crisis UK.
Dr Emily Ngan Luong is a Lecturer in Marketing at the School of Business.
Teaching and learning
The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors.
Student engagement with industry-led research, practitioner shadowing and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.
Student on this course have the added advantage of having access to the substantial international marketing communications and consumer behaviour research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide will continue to disseminate new findings to students.
- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
- Mature students will considered with a minimum of 3 years relevant work experience.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
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If your course has a January start option, you should apply through UCAS Postgraduate. Postgraduate students and research students applying for September entry should use our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.
|UK/EU fee: £9640||International fee: £14065|
|AOS/LSBU code: 4246||Session code: 1FS00|
|UK/EU fee: £9640||International fee: £14065|
|AOS/LSBU code: 4246||Session code: 1FS01|
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.
Please check your fee status and whether you are considered a Home, EU or International student for fee-paying purposes and for our regulatory returns, by reading the UKCISA regulations.
Select a story and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
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