International Business Management with Marketing MSc
Our course provides a systematic, in-depth study of international business. You'll learn to critically evaluate and appraise existing theories and ideas in the world of international business. What's more, you'll build an understanding of how different cultural attitudes and beliefs shape business in different regions of the world.
We'll help you to become a more effective decision-taker, with the know-how to engage in independent, original thought for practical application in the business.
Why International Business Management at LSBU?
No.2 in London for satisfaction with courses across Business, Management & Marketing (Guardian 2019).
- Professional accreditation - The School has Centre of Excellence status with the IOEE, in recognition of our entrepreneurial culture and leading-edge practice.
- Outstanding facilities and access to the software widely used in industry: Bloomberg, Thomson One Banker, SAGE, Blueprint, FAME, Nvivo and SPSS.
- No.3 London Modern University for graduate prospects in Business and Management Studies (Complete University Guide League Table 2018).
15 months / 12 months
- International management
This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision making of international firms in the context of the changing international business environment. We'll cover: management practices in important economic regions in the world; the international strategic environment and competition in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; and, globalisation and anti-globalisation.
- International marketing
In this module you’ll understand international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1, is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2, is the review of international market expansion strategies in terms of resources allocation and international involvement and a detailed analysis of foreign market entry strategies; and part 3, covers global product policies; global pricing, international distribution channels and global communications.
- International Finance and Decision Making The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.
- Strategic international human resource management
In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations. This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you the workplace.
- Integrated marketing communications
This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction. A clear understanding of the restraints and opportunities that arise as a result of globalisation is necessary to develop and deliver successful marketing communications. You'll develop your knowledge in specific areas which influence the communications process such as socio-cultural, economic, language, legal and regulatory differences. Critical application of emerging theories is vital if you wish to succeed in this rapidly changing discipline. This module will provide you with the techniques, models and tools that companies use to develop, deliver and evaluate appropriate and creative campaigns which communicate with their many and varied audiences.
- International brand management
The Brand is often the most valuable asset an organisation has and incorporates all that is tangible and intangible within firms. This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. We'll review the international aspects of brand management, in terms of controlling and monitoring, as well as cross cultural acceptance from the consumer/customer body. We'll examine a broad range of theory taken from product management, service management and brand strategy.
This module requires the completion of a circa 20,000 (not including appendices and bibliography or references) Master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.
Employment prospects are excellent. In addition to senior management roles, successful students can build a career in a variety of settings in consulting, marketing, finance and human resource management. In this respect, our emphasis on personal development allows graduates to become desirable to a variety of organisational cultures and functions inside multinational companies.
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
Haider has development experience in generating and manipulating graphics, animations, audio, video and text to create integrated multimedia programs. His research is in the area of Software Maintenance and Measurement, specifically Change Impact Analysis (CIA).
Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.
Gurjeet's current research interests lie in the fields of Quantitative Finance, Financial Econometrics and Applied Mathematical Modelling.
Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.
An expert in international human resource management, John has 20+years' industry experience within multinational companies including: Alcan Aluminium Company of Canada and Cincinnati Bell in Ohio, USA. PhD supervisor.
A mathematical modelling expert, Jon has experience of teaching mathematics, modelling, and operational research in the higher education sector. Research interests: systems theory, system dynamics and mathematics learning and teaching. PhD supervisor.
Teaching and learning
Theory and overviews will be presented in a series of formal lectures. These will be supported by a programme of seminar through the use of videos, group work and exercises. Case studies have an important role to play within the overall teaching strategy. They are selected to achieve wide sectional coverage of international industry and services including traditional, mature and technically advanced sectors e.g. international retailing, airlines, pharmaceuticals, consumer electronics, automobiles, and computers.
Students are expected to spend an average of eight hours per week in self-managed learning to support the unit. Such learning includes case study preparation; all students are expected to have undertaken a preliminary reading of the case study before it's discussed in class. Self-managed learning also includes week-by-week reading in one of the core strategy set texts, assignment preparation and writing, as well as examination revision.
Bachelor degree equivalent to UK 2:2 in any subject.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
15 months / 12 months
Students applying for January entry should apply through UCAS Postgraduate. Postgraduate students and research students applying for September entry should use our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.
|UK/EU fee: £8700||International fee: £13125|
|AOS/LSBU code: 4862||Session code: 1FS00|
|UK/EU fee: £2900||International fee: £4375|
|AOS/LSBU code: 4863||Session code: 1PS00|
|Total course fee:|
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
Possible fee changes
The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.
The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.
We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.
Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.
Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Before you start your course we&rsquo\;ll send you information on what you&rsquo\;ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.
- Czinkota, M. et. al. (2012), International Business (European Edition), John Wiley, Chichester
Conklin, D. (2014), The Global Environment of Business, SAGE Publications, London
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12 March 2018
Digital communications with Andrew Mitchell from Brandmovers
9 March 2018
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21 February 2018
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4 January 2018
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30 November 2017
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The CIM/LSBU Marketing Club Launch
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