International Business Management with Marketing MSc

• International management
  This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision making of international firms in the context of the changing international business environment. We'll cover: management practices in important economic regions in the world; the international strategic environment and competition  in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; and, globalisation and anti-globalisation.
• International marketing
  In this module you’ll understand international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1, is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2, is the review of international market expansion strategies  in terms of resources allocation and international involvement and a  detailed analysis of foreign market entry strategies; and part 3, covers global product policies; global pricing, international distribution channels and global communications.
• International Finance and Decision Making The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.
• Strategic international human resource management
  In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations.  This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you the workplace.
• Integrated marketing communications
  This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction.  A clear understanding of the restraints and opportunities that arise as a result of globalisation is necessary to develop and deliver successful marketing communications. You'll develop your knowledge in specific areas which influence the communications process such as socio-cultural, economic, language, legal and regulatory differences.  Critical application of emerging theories is vital if you wish to succeed in this rapidly changing discipline.  This module will provide you with the techniques, models and tools that companies use to develop, deliver and evaluate appropriate and creative campaigns which communicate with their many and varied audiences.
• International brand management
  The Brand is often the most valuable asset an organisation has and incorporates all that is tangible and intangible within firms. This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. We'll review the international aspects of brand management, in terms of controlling and monitoring, as well as cross cultural acceptance from the consumer/customer body. We'll examine a broad range of theory taken from product management, service management and brand strategy.
• Dissertation
  This module requires the completion of a circa 20,000 (not including appendices and bibliography or references) Master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.

Employment prospects are excellent. In addition to senior management roles, successful students can build a career in a variety of settings in consulting, marketing, finance and human resource management. In this respect, our emphasis on personal development allows graduates to become desirable to a variety of organisational cultures and functions inside multinational companies.

Employability Service

We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

• An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
• Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Accreditation

Centre of Excellence status is the IoEE's (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development; and is in recognition of the School's entrepreneurial culture and leading-edge practice.

Theory and overviews will be presented in a series of formal lectures. These will be supported by a programme of seminar through the use of videos, group work and exercises. Case studies have an important role to play within the overall teaching strategy. They are selected to achieve wide sectional coverage of international industry and services including traditional, mature and technically advanced sectors e.g. international retailing, airlines, pharmaceuticals, consumer electronics, automobiles, and computers.

Self-managed learning

Students are expected to spend an average of eight hours per week in self-managed learning to support the unit. Such learning includes case study preparation; all students are expected to have undertaken a preliminary reading of the case study before it's discussed in class. Self-managed learning also includes week-by-week reading in one of the core strategy set texts, assignment preparation and writing, as well as examination revision.

Bachelor degree equivalent to UK 2:2 in any subject.

International students

International (non Home/EU) applicants should follow our international how to apply guide.

Postgraduate students and research students should apply through our dedicated application system. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

See our admissions policy (PDF File 298 KB) and complaints policy (PDF File 448 KB).

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

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See our Tuition Fees Regulations (PDF File 146 KB) and Refund Policy (PDF File 102 KB).

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any government guidance or decisions.

The fees for international students are reviewed annually and the University reserves the right to increase the tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

Fee status

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We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.

Welcome Week

Before you start your course we&rsquo\;ll send you information on what you&rsquo\;ll need to do before you arrive and during your first few days on campus. You can read about the process on our Welcome Week pages.

Suggested reading

• Czinkota, M. et. al. (2012), International Business (European Edition), John Wiley, Chichester
• Conklin, D. (2014), The Global Environment of Business, SAGE Publications, London