International Business Management with Marketing MSc

• International management
  This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision making of international firms in the context of the changing international business environment. We'll cover: management practices in important economic regions in the world; the international strategic environment and competition  in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; and, globalisation and anti-globalisation.
• International marketing
  In this module you’ll understand international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1, is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2, is the review of international market expansion strategies  in terms of resources allocation and international involvement and a  detailed analysis of foreign market entry strategies; and part 3, covers global product policies; global pricing, international distribution channels and global communications.
• International Finance and Decision Making The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.
• Strategic international human resource management
  In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations.  This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you the workplace.
• Integrated marketing communications
  This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction.  A clear understanding of the restraints and opportunities that arise as a result of globalisation is necessary to develop and deliver successful marketing communications. You'll develop your knowledge in specific areas which influence the communications process such as socio-cultural, economic, language, legal and regulatory differences.  Critical application of emerging theories is vital if you wish to succeed in this rapidly changing discipline.  This module will provide you with the techniques, models and tools that companies use to develop, deliver and evaluate appropriate and creative campaigns which communicate with their many and varied audiences.
• International brand management
  The Brand is often the most valuable asset an organisation has and incorporates all that is tangible and intangible within firms. This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. We'll review the international aspects of brand management, in terms of controlling and monitoring, as well as cross cultural acceptance from the consumer/customer body. We'll examine a broad range of theory taken from product management, service management and brand strategy.
• Dissertation
  This module requires the completion of a circa 20,000 (not including appendices and bibliography or references) Master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.

Employment prospects are excellent. Successful students can, in addition to senior management roles, build a career in a variety of roles in consulting, marketing, finance and human resource management. In this respect the personal development emphasis on the course reflects the skills demanded for flexible roles in managing across a variety of organisational cultures and functions inside multinational companies.

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You'll develop team working skills through group projects, case studies and other forms of collaborative work.

Bachelor degree equivalent to UK Second Class Honours Lower Division in any subject

International (non Home/EU) applicants should follow our international how to apply guide.

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Suggested reading

• Czinkota, M. et. al. (2012), International Business (European Edition), John Wiley, Chichester
• Conklin, D. (2014), The Global Environment of Business, SAGE Publications, London