International Business Management with Marketing MSc
MSc International Business Management with Marketing provides a systematic, comprehensive, in-depth study of international business and marketing. You'll develop the ability to critically evaluate and appraise existing theories and ideas about changes taking place in the world of international business. You'll also build an awareness and understanding of how different cultural attitudes and beliefs shape the international business environment in different regions of the world.
You'll learn to use scientific research techniques to engage in independent investigation, building knowledge and understanding of particular issues that are the forefront of the different areas covered by the degree.
You'll become a more effective decision-taker, with the knowledge, understanding, confidence and skills to engage in independent, original thought which has practical application in the business environment.
- International management
This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision making of international firms in the context of the changing international business environment. We'll cover: management practices in important economic regions in the world; the international strategic environment and competition in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; and, globalisation and anti-globalisation.
- International marketing
In this module you’ll understand international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1, is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2, is the review of international market expansion strategies in terms of resources allocation and international involvement and a detailed analysis of foreign market entry strategies; and part 3, covers global product policies; global pricing, international distribution channels and global communications.
- International Finance and Decision Making The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.
- Strategic international human resource management
In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations. This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you the workplace.
- Integrated marketing communications
This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction. A clear understanding of the restraints and opportunities that arise as a result of globalisation is necessary to develop and deliver successful marketing communications. You'll develop your knowledge in specific areas which influence the communications process such as socio-cultural, economic, language, legal and regulatory differences. Critical application of emerging theories is vital if you wish to succeed in this rapidly changing discipline. This module will provide you with the techniques, models and tools that companies use to develop, deliver and evaluate appropriate and creative campaigns which communicate with their many and varied audiences.
- International brand management
The Brand is often the most valuable asset an organisation has and incorporates all that is tangible and intangible within firms. This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. We'll review the international aspects of brand management, in terms of controlling and monitoring, as well as cross cultural acceptance from the consumer/customer body. We'll examine a broad range of theory taken from product management, service management and brand strategy.
This module requires the completion of a circa 20,000 (not including appendices and bibliography or references) Master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.
Employment prospects are excellent. Successful students can, in addition to senior management roles, build a career in a variety of roles in consulting, marketing, finance and human resource management. In this respect the personal development emphasis on the course reflects the skills demanded for flexible roles in managing across a variety of organisational cultures and functions inside multinational companies.
LSBU Employability Service
We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.
As an LSBU student you have access to the Employability Service and its resources during your time here and for two years after you graduate.
Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or a placement/internship, and will help you assess what you need to do to get the career you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
- Direct engagement from employers who come in to network with students
- Job Shop – daily drop in service to help with, tailoring CVs, cover letters and applications, sourcing online resource, mock interviews and general job searching. One to one appointments for further support also available
- Mentoring and work shadowing schemes
- Higher education achievement report - The HEAR is designed to encourage a more sophisticated approach to recording student achievement, which acknowledges fully the range of opportunities that LSBU offers to our students.
It pulls into one certificate: Module grades, Course descriptions, Placements, LSBU verified extra-curricular activities
- Employability workshops - delivered free to students all year round on a variety of related topics
- Careers fairs throughout the year to really focus your thoughts on a career after university
Haider has development experience in generating and manipulating graphics, animations, audio, video and text to create integrated multimedia programs. His research is in the area of Software Maintenance and Measurement, specifically Change Impact Analysis (CIA).
Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.
Gurjeet's current research interests lie in the fields of Quantitative Finance, Financial Econometrics and Applied Mathematical Modelling.
Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.
Dr Luke is an Associate Professor and Subject Group Leader for Economics within the School of Business. He currently lectures on the BA Business Studies course, and is the Course Director for the BSc Economics undergraduate degree. Dr Luke is also the Director of the Centre for International Business Studies.
An expert in international human resource management, John has 20+years' industry experience within multinational companies including: Alcan Aluminium Company of Canada and Cincinnati Bell in Ohio, USA. PhD supervisor.
A mathematical modelling expert, Jon has experience of teaching mathematics, modelling, and operational research in the higher education sector. Research interests: systems theory, system dynamics and mathematics learning and teaching. PhD supervisor.
Teaching and learning
You'll develop team working skills through group projects, case studies and other forms of collaborative work.
Bachelor degree equivalent to UK Second Class Honours Lower Division in any subject
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.
Postgraduate applicants are required to provide up to two references as part of their application.
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.
Postgraduate Application Service
Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.
|UK/EU fee: £8300||International fee: £12500|
|AOS/LSBU code: 4862||Session code: 1FS01|
|UK/EU fee: £8700||International fee: £13125|
|AOS/LSBU code: 4862||Session code: 1FS00|
|UK/EU fee: £2766.67||International fee: £4166.67|
|AOS/LSBU code: 4863||Session code: 1PS00|
|Total course fee:|
For more information, including how and when to pay, see our fees and funding section for postgraduate students.
Possible fee changes
Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.
The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.
Postgraduate loan (PGL) for Masters study
If you are starting a postgraduate course, studying for a Masters-level qualification either full- or part-time from 1 August, you may be entitled to apply for a £10,280 postgraduate study loan. Find out more at our postgraduate fees and funding section.
Postgraduate Advice Service
You are invited to book a one-to-one appointment with one of our Postgraduate Advisors. They offer a 30 minute face-to-face session where you can get tailored advice on fees and funding. Book a 1-2-1 Advice Session.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct Tuition Fee discounts.
Overview of scholarships and fee discounts for postgraduate students. Key scholarships and discounts below.
Students holding an offer of a place on a postgraduate course will be invited to apply for a Vice-Chancellor Scholarships.
LSBU Graduate Loyalty Scheme
This scheme gives eligible undergraduate students and alumni a discount of their taught postgraduate tuition fees when they enrol on one of our postgraduate taught courses starting this year. Read more about the Graduate Loyalty Scheme.
As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.
Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.
Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.
Enrolment and Induction
Enrolment takes place before you start your course. On completing the process, new students formally join the University. There will be an online data gathering exercise that you will complete yourself, then you will be invited to a welcome meeting. At LSBU, you will confirm your qualifications by showing relevant certificates, and also bring proof of identity.
In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.
- Czinkota, M. et. al. (2012), International Business (European Edition), John Wiley, Chichester
Conklin, D. (2014), The Global Environment of Business, SAGE Publications, London
Course Enquiries - UK/EU
Tel: 0800 923 8888
Tel: +44 (0) 20 7815 6100Get in touch
Course Enquiries - International
Tel: +44 (0) 20 7815 6189Get in touch
22 February 2018Research today: Atta Muhammad discusses corporate disclosure by banks
1 March 2018Research today: Dr John Opute discusses collective bargaining in Nigeria
7 March 2018School of Business Employability Conference and Annual Careers evening
7 March 2018Creative customer communication networks: a strategic approach
7 March 2018Can we break down barriers in sport?
8 March 2018Research today: writing workshop for staff and PhD students
15 March 2018Research today: Prof Marcel Ausloos discusses best investment strategies for SMEs
22 March 2018Research today: Cherry Cheung discusses the development of social ventures
LSBU is open for business to train apprentices from non-levy paying employers
4 January 2018
LSBU announces new partnership with Brandmovers Inc
30 November 2017
Thomas’ success proves Asperger’s is no barrier in academia
29 November 2017
Dr Charles Graham discusses brand loyalty at IPM event
29 November 2017
The CIM/LSBU Marketing Club Launch
28 November 2017
The Future of Accountancy: Success in a changing world
27 November 2017
Links with accredited bodies in the School of Business continues to flourish
27 November 2017
LSBU leads by example in tackling sustainability challenges
22 November 2017
Mayor of London certifies LSBU a healthy place to work
15 November 2017