Fashion Promotion with Marketing BA (Hons)
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The BA (Hons) Fashion Promotion with Marketing will prepare employment-ready graduates for the wealth of global entry-level opportunities available in the fashion industry today.
Operating across the Arts and Creative Industries and Business Schools, offering a major in Fashion Promotion and minor in Marketing, you will undertake a blend of practice and theory, designed to bridge the gap between creativity and enterprise. This mix of creative, cultural, management and business skills, alongside key practice-based modules in specialist areas of fashion promotion, aims to produce enterprising graduates with pioneering values who will work at the forefront of creative innovation in the fashion sector.
The creative industries is worth £10 million an hour to the UK economy.
Department for Media, Culture and Sport, (2016)
6 reasons to study here
- Happy students: No. 1 University in London for Overall Satisfaction, Teaching, Assessment and Feedback, Academic Support, Learning and Teaching, and Personal Development - in Marketing (National Student Survey 2016).
- Great teaching: No. 2 London Modern University for student satisfaction for business, management and marketing (Guardian League Table 2017).
- Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
- Multi-million pound Elephant Studios: Arri Cameras, Dolby Atmos Surround Sound studios and cinemas, grading suites, news room and games design centre, digital design suites, and industry-ready film and photographic studios.
- Inspiring location: a short walk to the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
- Career goals: Ranked No. 1 London Modern University in Marketing for ‘Graduate Prospects’ (Sunday Times league table 2017)
This degree course covers...
- principles of marketing
- fashion promotion in practice
- visual communications
- marketing in a digital world
- fashion, editorial and advertising photography
- fashion events
- brand management
- marketing strategy and planning
Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.
Both practice and theory-based Fashion-specific modules offer project briefs written to maximise developing local and global relationships with leaders in the fashion industry, exposing students to the most current industry practice
This course is subject to validation and these modules could change.
- Fashion promotion in practice
This module introduces the multifaceted nature of fashion promotion in the broader context of marketing, clarifying the role of the promotional mix and exploring how practitioners use research insights to plan and deliver campaign strategies from concept to realisation. Project briefs will encourage you to visualise and communicate concepts and ideas through contemporary imag-making practices such as photography, illustration, graphic design and typography. Lectures are supported by group tutorials and technical workshops in image-making and design, enabling you to realise a practical outcome through appropriate research, visualisation, experimentation and testing.
- Managing social media
In this module you will explore the success for use of social media through the building of an online community of your own conception. You will learn how to manage social media and online communities from both a practical and theoretical perspective. You will also develop a broad understanding of social behaviour online, including potential societal and commercial value to business and social enterprises. You will gain the skills to work in a marketing department offering social media marketing or for a specialist community management company as a designer, producer or moderator.
- Marketing in a digital media
In this module you will explore the success for use of social media through the building of an online community of your own conception. You will learn how to manage social media and online communities from both a practical and theoretical perspective. You will also develop a broad understanding of social behaviour online, including potential societal and commercial value to business and social enterprises. You will gain the skills to work in a marketing department offering social media marketing or for a specialist community management company as a designer, producer, or moderator.
- Principles of marketing
This module will introduce you to the nature and scope of marketing. It will provide you with basic principles including marketing environment, the marketing mix, marketing research and buyer behaviour. The module will provide you with a foundation of the principles, theories and frameworks needed across a range of marketing roles and provide you with the basic knowledge needed for your next three years of study.
- Fashion promotion in context
The global fashion industry is a vibrant, dynamic and ever-changing marketplace and this module seeks to situate the roles of the fashion promoter within a broader industry context. Key areas of Fashion Promotion are introduced alongside the new technologies, events and activities that have shaped them. Through a series of lectures and seminars, you will be encouraged to explore and critically evaluate core areas of contemporary practice; from fashion retailing, visual merchandising, advertising, public relations, celebrity endorsements, fashion shows and events to the production of fashion films and animations, strategic brand collaborations, editorial and fashion publications.
- Visual communication
This module explores how the fashion industry uses new media to reach identified target audiences and you will produce a strategic multi-platform campaign. Lectures further explore the sweep of marketing activities inherent in successful promotional planning and the contemporary techniques and technologies employed to realise them. Supported by a number of technical workshops and group tutorials, you will work both independently and in small production teams to realise practical project briefs. The importance of effective communication (visual, verbal and non-verbal) is stressed throughout the module and you will learn a range of presentation and ‘pitching’ techniques to develop their ability to communicate creative concepts and practical outcomes successfully.
- Fashion, retail and consumer trends
This module explores insights into what consumers value now and what they will value next, in the context of fashion and retail. The importance of trend forecasting is introduced and you will learn the role of this specialist sector in predicting consumer behaviour and attitudes, influencing the collections of fashion designers, identifying predictive shopping behaviours and shaping the customers retail experience. Topics will encourage you to critically evaluate the changing ethical and moral standards within established and emerging fashion markets.
- Negotiated project
This module will support you in developing a personal body of work around developing interests and areas of specialist practice. Lectures and tutorials will encourage you to adopt a self-reflective and analytical approach to your studies and to explore your creative strengths and identify an area of fashion promotion that you would like to investigate during a period of work experience. Individual project proposals will be developed with the course team in line with placement opportunities and working with appropriate industry mentors. You will be required to produce a body of practical work, either individually or collaboratively, to showcase your skills and talents, together with personal promotional materials to help secure industry placements or mentorship in a field relating to your personal career aspirations.
- Fashion events and promotion
Fashion events are firmly locked into the promotional mix to support designers and brands to provide healthy returns on their investments. This module investigates the planning, management and promotional activities associated with fashion events such as fashion shows, fashion weeks, press days, trade shows, “pop up” shops, photo-calls, launches, exhibitions and virtual events, directed at both industry professionals and the public. You will explore the use of spectacle and multi-sensory environments to communicate messages in ways that can affect the audience on emotional, psychological and physical levels, together with the vast array of social media, PR and promotional strategies used to attract and support them. You will be encouraged to promote your work and the work of your peers through planning and managing your own fashion event at the culmination of the module.
- The consumer behaviour analyst
You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
- The communications manager
You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
- Fashion, Editorial and Advertising photography
In this module you'll explore the use of digital photography in fashion, editorial and advertising contexts. You'll generate a project and create a portfolio of images, of a conceptual and technical quality suitable for one of these contexts. Skills appropriate for commercial uses of photography will be delivered through workshops in medium format digital cameras, digital post production, and output for web and print portfolios. On completion of the project you'll present your portfolio of work to a panel in the format of a portfolio review.
- Extended research project
The Extended Research Project (ERP) provides a platform for you to demonstrate your ability to work independently to produce a critical piece of work responding to research in the form of a dissertation, practice-based dissertation or detailed marketing report. Each format is encouraged and supported and a suitable research question, arising out of agreed individual interests, must be negotiated with ERP supervisors at the end of the Negotiated Project module.
- Enterprising futures: personal and professional practice
This module focuses on enterprise and employability, encouraging you to find your strengths, recognise your potential and maximise your opportunities for connecting with industry professionals. You will be supported in a process of critical self-reflection from which you will develop a personal and professional strategy around a series of aims and objectives. Maximising work placements, industry mentorships and professional networking opportunities are encouraged and you will demonstrate a strategic, resourceful and professional approach to advancing your skills and building valuable industry links.
- Brand management
You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
- Marketing strategy and planning
On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
- Final major project
Using current market research, sector knowledge and insights developed from the Extended Research Project, in this module you will negotiate and develop a Final Major Project. Lectures and tutorials will encourage you to be entrepreneurial and strategic in developing project proposals that are relevant to personal career ambitions in fashion promotion and that seek to remain at the forefront of creative innovation. You will be encouraged to revise and refresh self-promotional materials that are relevant to your specialist areas of practice and devise a collaborative strategy with your peers to launch you and your work to appropriate industry audiences. This might take the form of a collaborative exhibition, pitching for business start-up / incubator funding or a multitude of entrepreneurial and enterprising activities that support a successful and purposeful transition into industry.
This course enables students to identify their subject interests, focus their specialist practice and strategically plan their pathways into industry. Students graduating from Fashion Promotion with marketing will be professionally networked and have had some experience in the industry, through internships, a placement, a sandwich year in industry, or an industry mentor. They will go on to work as Fashion Promoters, Fashion Marketing Managers, Digital Marketing Managers, Brand Managers, Creative Directors, Retail Marketing Managers, Stylists, and Merchandise Managers.
Other roles graduates will progress into include:
- Brand management
- Brand development
- Creative direction
- Fashion filmmaking
- Fashion journalism
- Fashion marketing
- Fashion photography
- Fashion styling
- Graphic design
- Public relations
- Trend forecasting
- Visual merchandising
Students graduating from this course will also be able to progress to postgraduate study.
LSBU Employability Services
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.
Opportunities to work with industry during your study are ingrained in the course. You will be offered opportunities to undertake industry internships or placements, and to have an industry mentor. You will also be offered the opportunity to take off a sandwich year working in the industry.
Dr Chatzichristodoulou studies the intersections between performance and new technologies, investigating innovative performance paradigms. She is also interested in issues of curation, social engagement, public policy, and funding in relation to live art and media art practices.
An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.
The course content draws on the opportunities offered by our brand new, advanced production facilities located in Elephant Studios at LSBU. You'll have access to a vast range of media equipment and studio spaces, such as a digital newsroom; digital design, film, and sound studios; and edit suites for visual effects. You’ll be learning within a highly creative community of undergraduate and post-graduate practitioners able to collaborate on projects.
The Elephant Studios at LSBU Mac Lab is fitted with Quad-Core and Dual GPU MacPros, available for digital media workshops and unsupervised student work.
The Photography Studio is a double-height space with a photography lighting grid, air conditioning, green room (for make-up and wardrobe) and two colourama separate systems with a range of backdrop options (including vinyl and paper).
The Grading Suites have neutral wall colours and lighting to provide optimal conditions for the colourist. The premium suite (Grading Suite 1) includes a Dolby calibrated screen to ensure ideal conditions.
A photographic specialised print lab that includes five A2 printers, an A0 printer, a mounting press and six MacPros with specialist monitors.
This 36 seat cinema features a 4K projector and 5.1 sound playback, and is ideal to preview production work before it goes out to the public.
The Film Studio is a double-height room with a lighting grid, DMX lighting control, green screen backdrop, air conditioning, green room (for make-up and wardrobe) and sound isolation for use as a soundstage.
Teaching and learning
Experiential learning is delivered through a variety of live briefs, interdisciplinary projects (working with other students on the programme, and across other programmes such as Music Industry Management, Creative Advertising, and Photography), industry visits, and guest lectures. All students will be offered an internship, placement and/or mentorship opportunity, so as to enhance employability in a competitive field through the application of knowledge in a workplace context.
You'll be supported in your transition to Higher Education through personal tutoring and mentoring at all stages. Teaching is delivered through formal lectures, seminars, workshops, external visits, industry engagement activities such as live briefs, and tutorials. Also, online for each module, through our virtual learning environment, moodle (which is available through your mobile or tablet). Project work is supervised in 1-2-1 sessions and lecturers are available for drop in sessions too.
- A Level BCC or;
- BTEC Extended Diploma MMM or;
- Access to HE qualifications with 9 Distinctions 36 Merits or;
- Equivalent level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
How to apply
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All full-time undergraduate students apply to the Universities and Colleges Admissions Service (UCAS) using the University's Institution Code L75. Full details of how to do this are supplied on our How to apply webpage for undergraduate students.
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Possible fee changes
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The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Access Bursary. New home full-time undergraduate students meeting eligibility criteria could receive a £1,000 cash bursary by joining us in the 2017/18 academic year. Find out more about all our scholarships and fee discounts for undergraduate students.
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Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Applicant Open Days
To help you and your family feel confident about your university choice we run Applicant Open Days. These are held at subject level so students start getting to know each other and the academic staff who will be teaching them. These events are for applicants only and as an applicant you would receive an email invitation to attend the relevant event for your subject.
Enrolment and Induction
Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.
In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.
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