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Fashion Promotion with Marketing BA (Hons)

Unistats

What is Unistats?

Key Information Set (KIS) Data is only gathered for undergraduate full-time courses. There are a number of reasons why this course does not have KIS data associated with it. For example, it may be a franchise course run at a partner college or a course designed for continuing professional development.

Overview

In trendsetting style

Looking to take the fashion world by storm? This course will support you to work at the forefront of this creative, innovative sector. Real-life work experience will be at the centre of your learning experience – and we’ll help you find it.

You’ll experience the practice of fashion promotion through placements, underpinned by insights from marketing, visual communication, branding and new developments in social media. Get the chance to identify your interests and strategically plan your pathways into the industry.

We guarantee all undergraduate Home/EU students a work placement, internship or work experience while studying a full-time course starting in September 2018.


fashion promotion

Why study Fashion Marketing at LSBU?

Career goals: Ranked No. 1 London Modern University in Marketing for ‘Graduate Prospects’ (Sunday Times league table 2017).
Our multi-million pound Elephant Studios, with facilities including a digital newsroom; Mac lab; digital design, film, and sound studios; and edit suites for visual effects.
Inspiring location: a short walk to the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
Work experience: through internships, a placement, a sandwich year in industry, or an industry mentor, you’ll create valuable professional networks.
Top 5 in London for graduate prospects in Marketing (Complete University Guide 2019).
Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
3 years
Start Date
September
Location
Southwark Campus
Mode
Full-time (+1 year placement)
Duration
4 years
Start Date
September
Location
Southwark Campus

Case studies

  • Award-winning Marketing Scheme

    Award-winning Marketing Scheme

    Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.

  • Out of the box thinking from LSBU marketing students

    Out of the box thinking from LSBU marketing students

    Marketing students benefit from exciting live business case problems as part of their studies here at London South Bank University - find out how our students have helped a Yorkshire-based business launch its new website

Modules

This course runs collaboratively, bringing the best expertise together from the School of Arts and Creative Industries and the School of Business. This mix of creative, cultural, management and business skills, alongside key practice-based modules in specialist areas of fashion promotion, will give you the confidence and enterprising attitude to work at the forefront of creative innovation in the fashion sector.

To succeed you’ll need to get a rounded knowledge of the industry. That’s just what we offer! We’ll cover: marketing in a digital world; fashion promotion in practice; visual communications; fashion, editorial and advertising photography; fashion events; brand management and strategy. Placements and internships play an important role in the overall degree, so take a look at our industry links and see who you might be working with.

Year 1

  • Fashion promotion in practice
    This module introduces the multifaceted nature of fashion promotion in the broader context of marketing,  clarifying the role of the promotional mix and exploring how practitioners use research insights to plan  and deliver campaign strategies from concept to realisation. Project briefs will encourage you to visualise and communicate concepts and ideas through contemporary imag-making practices such as photography, illustration, graphic design and typography. Lectures are supported by group tutorials and technical workshops in image-making and design, enabling you to realise a practical outcome through appropriate research, visualisation, experimentation and testing.
  • Brands, branding and social media
    In this module you will explore the success for use of social media through the building of an online community of your own conception. You will learn how to manage social media and online communities from both a practical and theoretical perspective. You will also develop a broad understanding of social behaviour online, including potential societal and commercial value to business and social enterprises. You will gain the skills to work in a marketing department offering social media marketing or for a specialist community management company as a designer, producer  or moderator.
  • Marketing in a digital world
    In this module you will explore the success for use of social media through the building of an online community of your own conception. You will learn how to manage social media and online communities from both a practical and theoretical perspective. You will also develop a broad understanding of social behaviour online, including potential societal and commercial value to business and social enterprises. You will gain the skills to work in a marketing department offering social media marketing or for a specialist community management company as a designer, producer, or moderator.
  • Principles of marketing
    This module will introduce you to the nature and scope of marketing. It will provide you with basic principles including marketing environment, the marketing mix, marketing research and buyer behaviour. The module will provide you with a foundation of the principles, theories and frameworks needed across a range of marketing roles and provide you with the basic knowledge needed for your next three years of study.
  • Fashion promotion in context
    The global fashion industry is a vibrant, dynamic and ever-changing marketplace and this module seeks to situate the roles of the fashion promoter within a broader industry context. Key areas of Fashion Promotion are introduced alongside the new technologies, events and activities that have shaped them. Through a series of lectures and seminars, you will be encouraged to explore and critically evaluate core areas of contemporary practice; from fashion retailing, visual merchandising, advertising, public relations, celebrity endorsements, fashion shows and events to the production of fashion films and animations, strategic brand collaborations, editorial and fashion publications.
  • Visual communication
    This module explores how the fashion industry uses new media to reach identified target audiences and you will produce a strategic multi-platform campaign. Lectures further explore the sweep of marketing activities inherent in successful promotional planning and the contemporary techniques and technologies employed to realise them. Supported by a number of technical workshops and group tutorials, you will work both independently and in small production teams to realise practical project briefs. The importance of effective communication (visual, verbal and non-verbal) is stressed throughout the module and you will learn a range of presentation and ‘pitching’ techniques to develop their ability to communicate creative concepts and practical outcomes successfully.

Year 2

  • Fashion, retail and consumer trends
    This module explores insights into what consumers value now and what they will value next, in the context of fashion and retail. The importance of trend forecasting is introduced and you will learn the role of this specialist sector in predicting consumer behaviour and attitudes, influencing the collections of fashion designers, identifying predictive shopping behaviours and shaping the customers retail experience. Topics will encourage you to critically evaluate the changing ethical and moral standards within established and emerging fashion markets.
  • Negotiated project
    This module will support you in developing a personal body of work around developing interests and areas of specialist practice. Lectures and tutorials will encourage you to adopt a self-reflective and analytical approach to your studies and to explore your creative strengths and identify an area of fashion promotion that you would like to investigate during a period of work experience. Individual project proposals will be developed with the course team in line with placement opportunities and  working with appropriate industry mentors. You will be required to produce a body of practical work, either individually or collaboratively, to showcase your skills and talents, together with personal promotional materials to help secure industry placements or mentorship in a field relating to your personal career aspirations.
  • Fashion events and promotion
    Fashion events are firmly locked into the promotional mix to support designers and brands to provide healthy returns on their investments. This module investigates the planning, management and promotional activities associated with fashion events such as fashion shows, fashion weeks, press days, trade shows, “pop up” shops, photo-calls, launches, exhibitions and virtual events, directed at both industry professionals and the public. You will explore the use of spectacle and multi-sensory environments to communicate messages in ways that can affect the audience on emotional, psychological and physical levels, together with the vast array of social media, PR and promotional strategies used to attract and support them. You will be encouraged to promote your work and the work of your peers through planning and managing your own fashion event at the culmination of the module.
  • The consumer behaviour analyst
    You’ll look at the role of the consumer behavior analyst, considering the behavioural concepts and theories of individuals and groups when they select, use and dispose of products, services or experiences to satisfy their needs and desires. Understanding consumer behavior is an important element of marketing, with major behavioural changes happening in the marketplace thanks to ecommerce and globalisation. It underpins your learning in other units thanks to its interdisciplinary nature, which includes areas such as psychology and sociology.
  • The communications manager
    You’ll examine the role of marketing communications management within the business setting, looking at the wide range of techniques need to plan, control and evaluate marketing communications objectives.
  • Fashion, Editorial and Advertising photography
    In this module you'll explore the use of digital photography in fashion, editorial and advertising contexts. You'll generate a project and create a portfolio of images, of a conceptual and technical quality suitable for one of these  contexts. Skills appropriate for commercial uses of photography will be delivered through workshops in medium format digital cameras, digital post production, and output for web and print portfolios. On completion of the  project you'll present your portfolio of work to a panel in the format of a portfolio review.

Year 3

  • Optional placement year
    Placements and internships play an important role in the overall degree, so take a look at our industry links and see who you might be working with.

Year 4

  • Extended research project
    The Extended Research Project (ERP) provides a platform for you to demonstrate your ability to work independently to produce a critical piece of work responding to research in the form of a dissertation, practice-based dissertation or detailed marketing report.  Each format is encouraged and supported and a suitable research question, arising out of agreed individual interests, must be negotiated with ERP supervisors at the end of the Negotiated Project module.
  • Enterprising futures: personal and professional practice 
    This module focuses on enterprise and employability, encouraging you to find your strengths, recognise your potential and maximise your opportunities for connecting with industry professionals. You will be supported in a process of critical self-reflection from which you will develop a personal and professional strategy around a series of aims and objectives. Maximising work placements, industry mentorships and professional networking opportunities are encouraged and you will demonstrate a strategic, resourceful and professional approach to advancing your skills and building valuable industry links.
  • Brand management
    You’ll learn to solve management problems by studying the key theories, frameworks and models of current brand marketing. This module prepares you for a career in brand management by using a practical approach to applying complex theories. You’ll be assessed in a variety of different ways, such as exams, group work and written reports.
  • Marketing strategy and planning
    On this module, you’ll learn how to apply your previous marketing learning to make sense of an unfamiliar commercial setting and the strategic position of one brand. You’ll consider competitive advantage and value creation in the context of a hierarchy of strategies, before considering its application through marketing planning. Working on the chosen brand, you’ll plan and conduct research, develop and deliver insight, and create a marketing strategy that can help the brand succeed.
  • Final major project
    Using current market research, sector knowledge and insights developed from the Extended Research Project, in this module you will negotiate and develop a Final Major Project. Lectures and tutorials will encourage you to be entrepreneurial and strategic in developing project proposals that are relevant to personal career ambitions in fashion promotion and that seek to remain at the forefront of creative innovation. You will be encouraged to revise and refresh self-promotional materials that are relevant to your specialist areas of practice and devise a collaborative strategy with your peers to launch you and your work to appropriate industry audiences. This might take the form of a collaborative exhibition, pitching for business start-up / incubator funding or a multitude of entrepreneurial and enterprising activities that support a successful and purposeful transition into industry.

    Employability

    Entrepreneurship is something we value greatly. Together with experiential learning and live briefs, this course will equip you with the skills you need for a successful career in a dynamic industry.

    This course is special because you can identify your subject interests, focus on them and strategically plan their pathways into industry.

    By the time you graduate you’ll already have a professional network in place and will have had some work experience, through internships, a placement, a sandwich year in industry, or an industry mentor.

    Graduates from this course go on to work as fashion promoters, fashion marketing managers, digital marketing managers, brand managers, creative directors, retail marketing managers, stylists, and merchandise managers.

    There are so many other related career paths you could take:

    • Advertising
    • Brand management
    • Buying
    • Brand development
    • Copywriting
    • Creative direction
    • Fashion filmmaking
    • Fashion journalism
    • Fashion marketing
    • Fashion photography
    • Fashion styling
    • Graphic design
    • Public relations              
    • Trend forecasting
    • Visual merchandising.

    Employability Service

    We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

    At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

    • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
    • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

    Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

    Placements

    Staff

    Dr Maria Chatzichristodoulou

    School/Division: Arts and Creative Industries / Arts and Performance
    Job title: Director of External Development and Enterprise, Head of Creative Industries

    Dr Chatzichristodoulou studies the intersections between performance and new technologies, investigating innovative performance paradigms. She is also interested in issues of curation, social engagement, public policy, and funding in relation to live art and media art practices.


    Dr Charles Graham, PhD

    School/Division: Business / Management, Marketing and People
    Job title: Senior Lecturer, Marketing

    An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


    Facilities

    The course content draws on the opportunities offered by our brand new, advanced production facilities located in Elephant Studios at LSBU. You'll have access to a vast range of media equipment and studio spaces, such as a digital newsroom; digital design, film, and sound studios; and edit suites for visual effects. You’ll be collaborating within a highly creative community of undergraduate and post-graduate practitioners.

    • Mac Lab

      Mac Lab

      The Elephant Studios at LSBU Mac Lab is fitted with Quad-Core and Dual GPU MacPros, available for digital media workshops and unsupervised student work.

    • Photography Studio

      Photography Studio

      The Photography Studio is a double-height space with a photography lighting grid, air conditioning, green room (for make-up and wardrobe) and two colourama separate systems with a range of backdrop options (including vinyl and paper).

    • Grading Suites

      Grading Suites

      The Grading Suites have neutral wall colours and lighting to provide optimal conditions for the colourist. The premium suite (Grading Suite 1) includes a Dolby calibrated screen to ensure ideal conditions.

    • Print Lab

      Print Lab

      A photographic specialised print lab that includes five A2 printers, an A0 printer, a mounting press and six MacPros with specialist monitors.

    • Screening Cinema

      Screening Cinema

      This 36 seat cinema features a 4K projector and 5.1 sound playback, and is ideal to preview production work before it goes out to the public.

    • Film Studio and Soundstage

      Film Studio and Soundstage

      The Film Studio is a double-height room with a lighting grid, DMX lighting control, green screen backdrop, air conditioning, green room (for make-up and wardrobe) and sound isolation for use as a soundstage.

    Teaching and learning

    Personal Tutoring

    As an undergraduate Arts and Creative Industries student, you will be allocated a named tutor during your first three weeks at LSBU.  The role of your tutor is to be your primary contact for academic and professional development support.

    Your tutor will help you get the most out of your time at LSBU, providing advice and signposting to other sources of support in the University.  

    Your tutor should be the first person at the university that you speak to if you are having any difficulties that are affecting your work. These could be academic, financial, health-related or another type of problem.

    You will have appointments with your personal tutor at the beginning and end of each semester for 30 minutes.  Weekly drop in times will be made available and you can contact your tutor for additional support by email or in class.

    Entry requirements

    2018 Entry

    • A Level BCC or;
    • BTEC Extended Diploma MMM or;
    • Access to HE qualifications with 9 Distinctions 36 Merits or;
    • Equivalent level 3 qualifications worth 106 UCAS points
    • Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
    • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

    How to apply

    Instructions for Home/EU applicants
    Mode Duration Start date Application code Application method
    Mode
    Full-time
    Duration
    3 years
    Start date
    September
    Application code
    W2N5
    Application method
    Mode
    Full-time (+1 year placement)
    Duration
    4 years
    Start date
    September
    Application code
    W2N5
    Application method

    For full-time courses, please send your applications through the Universities and Colleges Admissions Service (UCAS) using our code L75. UCAS is the organisation responsible for managing applications to higher education courses in the UK.

    For part-time courses, you can apply directly to the University.

    For more details on how to apply (full-time and part-time) see our how to apply page.

    International students can either apply through UCAS or directly to LSBU. See the international how to apply page for details.

    Accommodation

    Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

    Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

    Read more about applying for accommodation at LSBU.

    Finance

    You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

    Fees and funding

    Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

    Full-time
    The fee shown is for entry 2018/19.
    UK/EU fee: £9250International fee: £13125
    AOS/LSBU code: 5216Session code: 1FS00
    Total course fee:
    UK/EU £27750
    International £39375

    Fee prices

    For more information, including how and when to pay, see our fees and funding section for undergraduate students.

    Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

    Possible fee changes

    The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

    The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4%.

    Scholarships

    We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

    Case studies

    Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

    • Award-winning Marketing Scheme

      Award-winning Marketing Scheme

      Started by Mel Godfrey in 2005, the scheme – coined a 'Give-Back culture' – harnesses the experience, skills, networks and passion of LSBU Marketing alumni for the benefit of those still studying.

    • Out of the box thinking from LSBU marketing students

      Out of the box thinking from LSBU marketing students

      Marketing students benefit from exciting live business case problems as part of their studies here at London South Bank University - find out how our students have helped a Yorkshire-based business launch its new website

    Prepare to start

    Applicant events

    After you’ve received your offer we’ll send you emails about events we run to help you prepare for your course. 

    Enrolling

    Before you start your course we’ll send you information on what you’ll need to do before you arrive and during your first few days on campus. You can read about the process on our new students pages.

     
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    Contact information

    Course Enquiries - UK

    Tel: 0800 923 8888

    Tel: +44 (0) 20 7815 6100

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