Events and Entertainment Management BA (Hons)
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Study the management of events and entertainment from the heart of a world city. Develop the knowledge and skills to manage events ethically and sustainably. Covering: administration, design, operations, risk, law and how they apply to event operations management.
6 reasons to study events here...
- Field trips: Action-packed and informative field trips that are included in the cost of your fees.
- Work experience: The degree includes two accredited summer placements so that you can gain valuable industry experience in the area of your choice.
- Degree in three years: With two week-long residential field trips (at no extra cost) and two 5-month summer placements you’ll enhance your CV – effectively gaining the equivalent of a four-year sandwich degree in just three years.
- Excellent resources: No. 1 London Modern University for Learning Resources, (National Student Survey 2016).
- Inspiring location: Study events in a world capital and benefit from regular visits to a range of tourism and hospitality operations, destinations and trade fairs on our doorstep in London.
- Live event management experience: Final semester live event is conceived and executed by you (and your peers) in front of a live audience.
This degree course covers...
- diverse and conflicting interests within the events and entertainment sector and the principles of sustainability, ethics and good business practice
- the interaction between markets, suppliers, clients, resources and other stakeholders
- issues of lifestyle, consumption and culture as they affect people’s leisure lives.
Throughout the degree you’ll apply your learnings to practical case studies in order to develop your experience of dealing in real world settings. From looking at devising an operational plan for London’s Frost fair to preparing a business plan for failing enterprises to turn the business around, based upon all aspects of the business, from financials, marketing strategies, and product development; our aim is to develop your skills so that you are prepared to enter the career that you are passionate about.
Furthermore we’ll give you support with finding a summer placement to ensure that you enhance your employability, and our active alumni network will provide opportunities to meet prospective employers through talks and events.
In your final year you’ll be challenged with a curtain event which will allow you to work in a group to deliver and execute an event in front of a live audience at a commercial venue. The size and scope of the event is all up to you, but remember, you have to deliver it!
- Studying for sustainability
The module introduces the concept of sustainability early on in the degree as this, alongside issues such as ethics and social and environmental justice, are philosophies that underpin all modern thought on tourism and hospitality development and operations. Studying these contested issues gives students the chance to develop a range of academic skills including researching, critical reading, narrative construction, stakeholder analysis, graphical and presentation skills and providing a grounding in basic academic skills that will help them for the rest of their degrees. Assessment: 3,000-word report.
- Leisure and consumption
This module introduces the leisure and events industries’ structure, essential character and governance framework. We'll investigate the role of leisure and events in modern society as consumption, experience, economic driver and identity reinforcing agent. And we'll identify the range of skills and knowledge that you need to be a successful manager in these industries. Assessment: group presentation (50%) and a 1,000-word written report (50%).
- Management and leadership
This module introduces you to the academic analysis of the operation of organisations and their management. The module has a focus on Human Resource Management and the development of managerial skills. The residential field trip will give you the opportunity to develop team working and leadership techniques through the use of management exercises, essential in both studying and in the work place. Assessment: 3,000-word management report.
- Entertainment and events industry
This module introduces you to the structure, key components and drivers of the rapidly growing international entertainment and events industries. You’ll learn about: the dynamic processes shaping the entertainment and events sector and why people attend them; the key sector activities including sports, arts, music and leisure entertainment and events; the key organisations and agencies that mount events and operate entertainment venues; the challenges they face, and about core functional areas such as business development, management and marketing. We’ll also look at the importance of partnerships and public and private sector investment in the creation of successful international events and the rise of this sector as a key driver in the global travel and hospitality industries. Assessment: 1,500-word in-class case study (50%) and a 1,500-word report (50%).
- Events law and contract management
This module addresses the legal and regulatory principles underpinning the law relating to the events and entertainment industries. Using a case study approach to learning the basics of the legal context of the events and entertainment industries we'll cover: the basic principles of UK and EU law; intellectual property rights; health and safety; contract and sub-contracting law; employment law; public liability and risk management, merchandising and branding law, technology and the law, enforcement. We'll contrast law in the UK / EU and USA exploring the reasons for commonalities and differences. Assessment: seminar presentation (50%) case study analysis (50%).
- Professional development
This module will equip you with the skills necessary to find a summer placement and to evaluate the development of their skills, knowledge and competences. You'll have the opportunity practice key application techniques, such as: writing a CV/covering letter and job interviews/assessment centres. Assessment: a 5-minute video resume (50%) and a 2,000-word reflective report on your skills and competencies, relevant to the workplace.
- Business development
The module integrates the learning of strategy, management and enterprise theory with the practical processes of planning the turn-around of a failing T&H or E&E business. Seminars will be based around the use of videos of declining businesses (pubs, hotels, night clubs, E&E products) which you'll analyse in terms of product development, management issues, concept and business planning. You'll then take a case study of one of these failing enterprise and prepare a business plan for it to the point of identifying markets, developing a concept and a Profit and Loss account for a standard year of operation. Assessment: poster (25%) and a 2,500-word business plan (75%).
- Marketing strategy and communications
This is a core management skills module that enables you understand and apply the concepts of marketing strategy to the T&H and E&E industries, and to be able to communicate with and identify markets using an appropriate suite of tools and techniques. It's a practical module in terms of its skills yet embeds these firmly within theory. The relationship between theory and practice will be explored in class and tested via the coursework assignment and through the compulsory week’s field trip overseas usually to Barcelona. Assessment: 3,500-word coursework.
- Events strategy
This module develops your understanding of the various stages in the research and planning process for events including the creation of the concept, research of the environment and the setting of aims and objectives. We'll cover the bidding process for events and the PR/selling process to attract funding/sponsorship and media coverage of events. Assessment: 3-hour exam based on a 'seen' case study.
- Research for management
This module will prepare you for writing research proposals and for undertaking primary research within industry organisations. You'll also receive support in preparing for their second summer placement. Assessment: a 5-minute video in which the student reflects on the development of their skills, knowledge and competences (50%) and a 2,000-word report outlining and justifying a research project including a methodology (50%).
- Event logistics
This module introduces you to the various stages in the implementation process for events. We'll analyse the different stages in setting up and running an event. And, we'll evaluate the nature of decision-making at each stage and the nature and flow of information required to create and run successful events. Assessment: 3,500-word operational plan for London’s Frost Fair (100%).
- Leisure and entertainment operations
This module looks at the regulatory environment in which the commercial leisure industry works. In particular, we address the laws and regulations affecting the gambling, drinking and entertainment industries and the market and consumer dynamics that drive innovation in these sectors. We'll also consider the issues faced by managers in these industries, including: staffing, customer motivation, creating experiences, and investments and commercial imperatives. Assessment: A 3,500-word report analysing and contrasting the management issues faced by a variety of different commercial leisure operations in and around London (100%).
- Human resource management
In this module we'll examine quality in service delivery, service diversity and service systems. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to international human resource management. Current personnel and development trends, such as, managing a diverse workforce in international organisations, will be explored. And, we'll examine the context of international personnel and development looking at different employment systems and national cultures. Assessment: 4,000-word management report.
- Management challenge
This module will help you apply academic theory to the working environment - and develop your interpersonal and lifetime career skills at the same time. Your task will be to identify, evaluate and solve a management problem. This management problem should be based on your work experience and you should draw upon current theory and industry practice to help you to solve the problem. Assessment: a 15-minute presentation (50%) and a 2,000-word management report (50%).
- Major and mega events
In this module we'll evaluate the strategic choices facing major and mega events, the impacts they can create and to discuss the ways in which public policy may impact on such events. Assessment: a 2,000-word assessment of impacts of major/mega events (50%), and a 2,000-word theory-based evaluation of the success or failure of major/mega events and discussion of factors leading to the success or failure of events (50%).
- Final curtain event
Working in a group you'll conceive, produce and execute and event in front of a live invited audience in a commercial venue. The module coordinator will support the student groups throughout but does not initiate ideas or solutions, but acts as a facilitator. The nature and location of the event is decided upon by you - the students. Assessment: module coordinator's assessment of the quality of the overall events on the night of delivery (20%), module coordinators assessment of the quality of your group's event (30%) and a reflective portfolio (50%).
- Mass media music and society
In this module we investigate mass media and music and its relation to society within the context of the political, economic, and social and technological environment. We'll explore the production, distribution and consumption of mass media and music and its perceived value, in relation to key critical theories and debates. Assessment: presentation (50%) and 2,000-word essay (50%).
Plus one module from:
- Heritage management
This module considers the relationship between Heritage & Tourism within the changing leisure environment. Here, we'll develop your understanding of how theoretical issues of heritage can be translated into practice. We'll explore the main issues and concepts relating to Heritage Tourism by providing a critical understanding of the various approaches to 'Heritage' and their cultural and political consequences. And we'll explain the nature and processes of heritage management. Assessment: 15-minute presentation (50%), and a 2,000-word essay (50%).
- Urban tourism
This module explores the growth of T&H and E&E as a dynamic driver of post-industrial economies, analysing models from around the world. We want to understand how different urban environments such as city centres, historic cities, cope with the pressure of high levels of use and why some areas such as northern European seaside resorts, face intractable problems in developing their leisure economies. We'll also consider models and frameworks to measure economic and social impact. Assessment: a 2,000-word report on the effects of tourism in the transformation of a post-industrial city, an historic city or seaside resort. (50%), plus a 2,000-word report analysing the nature, scale and role of the night time economy of Central London, making recommendations about its future management (50%).
The events and entertainment sectors is one of the fastest growing sectors in the tourism and hospitality industry spanning MICE (meetings, incentives, conferences and exhibitions) and entertainment. It provides employment opportunities in events and entertainment management, events design, logistics, marketing and sales worldwide.
During the course the students have many opportunities to develop their employability skills, principally, but not exclusively through the placement process.
Some students may decide not to pursue their careers in the field of Events and Entertainment but use their graduate skills of analysis, critical thinking, research and good communication skills to seek work in human resources, IT, marketing and other areas of general management. Others seek to develop their own enterprises and help is available for them via Student Enterprise.
LSBU Employability Services
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.
Duncan teaches research methods, tourism enterprise, destination management, city marketing and tourism policy. In addition to being Head of Division, Duncan is responsible for promoting research, external liaison and collaborations, is Vice Chair of the Association for Tourism in Higher Education and adviser to two awarding bodies.
Miguel is expert on tourism marketing and entrepreneurship. His research interests are in second homes, tourist consumer behaviour, entrepreneurship and start-ups, and he has launched several companies internationally.
Robyn is a specialist travel and tourism marketer with a background in aviation, attractions and destination marketing. She lectures part time at LSBU at undergraduate and postgraduate level in marketing and communications alongside providing external consultancy in accessibility in tourism.
Dr Edward Isaacs is the Course Director for the BA Tourism and Hospitality Management Undergraduate Programme.
Neville specialises in teaching marketing and strategic management, focusing on value chains/distribution channels and business-to-business relationships in the travel industry.
Dr Saranzaya Manalsuren is an entrepreneurial academic, who has a diverse background in academia and management consultancy with expertise in cross-cultural management, human resources and leadership management within business and events industry.
Dr Kevin Milburn is a Senior Lecturer in Human Geography. He specialises in Cultural Geography and teaches on the Tourism and Hospitality, Events and Entertainment, and Human Geography BA (Hons) programmes.
Combining her training in architecture, conservation and cultural geography, Antonia adopts an inter-disciplinary approach to understanding the spatial expression of cultures on the landscape - primarily the interaction of heritage, tourism and migration. She teaches at both undergraduate and postgrduate level, including PhD supervision. Her main areas of teaching are destination planning and management, tourism development in less developed countries, urban design, and planning practice.
Philip’s background is in aviation. His teaching specialisms are heritage and airline management at undergraduate level. He teaches the professional leadership module at postgraduate level.
Teaching and learning
Sophie King (Year 3 student)
Studying Events at LSBU:
"What I enjoyed the most about studying the events module during my time at LSBU was that it was very extensive; it did not just cover how to manage an event. It covered everything from marketing, to law, to human resources management (HRM). It was an exciting, and creative module which was extremely interesting and taught by a passionate tutor. If you are planning on studying events and entertainment management, it will provided you will skill you will not only need to become an event manager, but to work in many roles within any company. If this degree would have been available for me, I would not have hesitated in studying it."
Lisa Sweeney (Year 3 student):
"Choosing leisure and events management module in my second year was one of the best decisions I have made, it has opened up a whole new world of opportunities and showed me my true passion is to work in the events industry. I am insanely jealous that I've missed out on this new degree by two years, but those who chose it will not regret it. The events module staff are amazing and the module is completely transferable and so I guess the course will be too. Good Luck."
A wide range of teaching and learning strategies are adopted, which normally include:
- lectures, including invited speakers
- discussion groups
- practical workshops and staging of events
- tutorial/seminar group activities
- self-assessment/auditing and action-planning
- individual and group presentations
- directed reading activities
- supported self-study and self-directed research
- practical experience within the workplace
- e-learning and blended learning using the VLE
- case studies.
You'll be supported in your studies through interactive use of the Virtual Learning Environment (VLE), the library, the Learning Resource Centre and in the workplace. There will be a variety of personal and academic tutorials.
Assessment methods include:
- essays, reports
- case studies
- videos and presentations
- the production and execution of a live event.
- A Level BCC or:
- BTEC National Diploma MMM or:
- Access to HE qualifications with 9 Distinctions and 36 Merits or:
- Equivalent Level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
Visit UCAS for guidance on the 2018 tariff.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
All full-time undergraduate students apply to the Universities and Colleges Admissions Service (UCAS) using the University's Institution Code L75. Full details of how to do this are supplied on our How to apply webpage for undergraduate students.
All part-time students should apply directly to London South Bank University and full details of how to do this are given on our undergraduate How to apply webpage.
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.
|UK/EU fee: £9250||International fee: £12500|
|AOS/LSBU code: 4833||Session code: 1FS00|
|Total course fee:|
|UK/EU (excluding any optional years) £18500|
|UK/EU (including any optional years) £18500|
|International (excluding any optional years) £25000|
|International (including any optional years) £25000|
For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Possible fee changes
Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU undergraduate students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.
The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Access Bursary. New home full-time undergraduate students meeting eligibility criteria could receive a £1,000 cash bursary by joining us in the 2017/18 academic year. Find out more about all our scholarships and fee discounts for undergraduate students.
As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.
Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.
Fees for 2017
Fees for 2017 have not yet been published for this course. Please check back later in the year. Fees are likely to be in line with the rest of our undergraduate degree programmes.
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Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Applicant Open Days
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Enrolment and Induction
Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.
In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.
Course Enquiries - UK/EU
Tel: 0800 923 8888
Tel: +44 (0) 20 7815 6100Get in touch
Course Enquiries - International
Tel: +44 (0) 20 7815 6189Get in touch
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