Digital Design BA (Hons)
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The BA (Hons) Digital Design degree is focused on delivering the key production skills needed to work in a variety of exciting careers after graduating, from animation and app development to video editing or graphic design.
You'll develop skills in manipulating images, video and sound to create websites, animations, videos and interactive media for online and mobile use. You'll improve your creative abilities and practical skills in designing and producing a range of creative digital media as well as develop a contextual understanding of digital design. The course supports your creativity and encourages you to innovate and experiment – the only limit being your imagination.
The creative industries is worth £10 million an hour to the UK economy.
Department for Media, Culture and Sport, (2016)
At every stage of your degree you'll be mentored and supported in your studies by internationally recognised industry professionals and academic staff with commercial experience in video games, app development, web, graphics design, digital art theory and media production. You'll be encouraged to develop your own modes of practice throughout the degree, taking full advantage of collaborative opportunities with students on a wide range of related courses at the University.
On completion of your degree you'll graduate with a striking portfolio showcasing your skills, which will provide you an extremely strong foothold in the world of digital media design work.
7 reasons to study here
- Happy students: No.1 London Modern University for Overall Satisfaction in Design Studies (National Students Survey 2016) and No.3 in London for student satisfaction in Art and Design (Complete University Guide 2018)
- Become an industry-ready creative: Develop skills in manipulating images, video and sound to create websites, animations, videos and interactive media for online and mobile use.
- Industry-informed teaching: Taught by practitioners and academics with commercial experience in video games, app development, web, graphics design, digital art theory and media production.
- Multi-million pound Elephant Studios: Arri Cameras, Dolby Atmos Surround Sound studios and cinemas, grading suites, news room and games design centre, digital design suites, and industry-ready film and photographic studios.
- Work experience: Collaborations, placements and work experience opportunities with The Photographer's Gallery, BBC, Blyk Mobile, British Red Cross, Museum of London, Tate Britain, the National Theatre and The National Gallery.
- International exchange opportunities: Live and study at an international partner university to improve your CV and create global connections and outlook.
- Inspiring location: a short walk to the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
Mindaugas Snarskis, BA (Hons) Digital Media Arts, created a short video that reached the final of the Sky Arts ident competition.
All modules are assessed by the submission of individual and group coursework, presentations, essays and reports. Course is 95% assessed by coursework.
- Digital media fundamentals
This module introduces you to the fundamentals of digital media through digital imaging, writing and audio practices. You'll be encouraged to develop a critical awareness of how images carry meaning, explore the relationship between word and image, and discover the expressive power of sound.
- Design for digital media
This module covers the fundamental principles of visual communication and digital design. Focusing on the application of two-dimensional design, including graphics, drawing and illustration, you'll be presented with specific briefs to stimulate visual thinking, encourage ideas generation, and promote new approaches to the design process.
- New media and digital art
This module will provide you with an introductory theoretical framework for considering the relationship between art, culture and technology and for developing critical reflection upon new media practices.
- Creative coding
This module introduces you to the basic principles of programming and its creative application to digital media. It also explores the crucial role that software and coding has as the material foundation of digital culture.
- Thinking, making, writing in Creative Media
In this module you will explore synergies and convergences across the disciplines of photography, design, film, music, fine art and digital media. By extending your frame of contextual reference and your ability to engage in critical and creative thinking, the module will provide a grounding in academic writing, production research and idea generation in the context of an understanding of discourse at an academic and professional level.
- Moving Image practices
The module explores contemporary moving image practices and introduces you to professional post-production tools used for digital motion graphics, visual effects and compositing. Building on the digital imaging, audio and animation skills acquired at Level 4, you'll be able to experiment with techniques for combining media from a variety of sources to produce hybrid moving image work for screen.
- Designing for interaction
This module is designed to introduce you to the principles and practices of interactive media production for installation and online and mobile consumption. In particular, you'll be encouraged to adopt a user-oriented approach, examining the primacy of the screen for daily media interactions, and exploring concepts such as interface and interactivity through practical activities and project work.
- Critical theories of digital media
This module explores the critical and cultural contexts for practice in digital and new media art. You'll be introduced to a range of work by media arts practitioners, and encouraged to explore the relationship between theory and practice in your work. The module considers research as an ongoing component of the creative process, and will help you embed innovative approaches to research and writing into your routines as practitioners.
- Creative brief: digital media
This module provides you with the opportunity to spend time developing concepts and practical work introduced in the previous semester. You are encouraged to extend your interest in a more focused area of digital and web-based media, laying the foundations for the advanced independent project in the final year. To facilitate this process, you'll be provided with a choice of briefs from which to develop your practical work.
- Collaborative practices
This module allows students across multiple creative media disciplines to collaboratively address a conceptually framed brief, and to see a project through from initial idea to final production. The module will set project briefs related to contemporary events, situations and issues, and you'll be involved in working collaboratively on all stages in the production of work.
- Researching digital media
Building on methods learnt during Critical Theories of Digital Media module, this module is designed to prepare you for the demands and expectations of the third year Research Paper, assisting you in identifying a potential area of interest to pursue in the final year.
- Digital media project: prototype The module focuses on the development of practical and theoretical research skills as an initial foundation for the advanced independent project. By the end of the module you'll be able to position your work in a professional context and support the formation of essential working methods to carry into the final semester, and the presentation of your project work.
- Research paper The final year Research Paper Module gives you the opportunity to conduct original research in an area of your degree or field of interest. The Research Paper allows you to use any of the theories, topics and methods encountered on your course. You'll manage your own learning under the guidance of an academic supervisor.
- Professional practice: digital media This module explores the contexts and issues informing professional work in the arts and creative media industries. It focuses on developing and delivering a range of professional skills to support the entry of you in to the world of work, or postgraduate study, through a combination of self-assessment exercises, personal development planning, workshops and guest lectures.
- Digital media project: production
This module provides a critical framework through which to develop, realise and exhibit a coherent and critically informed advanced final year project. Building upon individual research and experimentation undertaken in Semester 1, you'll have the opportunity to work largely under your own direction to bring your projects to a highly resolved conclusion.
You'll be assessed by experienced tutors and lecturers, who combine their teaching with diverse digital media arts practice spanning industry, freelance and visual arts contexts. Your practical work will be supported by a team of Technical Tutors and will utilise our resources in the Keyworth Arts and Media Centre, housed in LSBU's Keyworth Centre. Here, you will have access to still cameras, HD cameras, field sound recording equipment, and five labs with high-spec computers supporting cutting-edge multimedia and video software.
This course is ideal if you want to go into a career within the cultural and media industries that need creative digital skills. Suitable career development choice if you are a creative media producer who wants to change direction or broaden your skills to encompass digital media technologies.
Recent graduates have found roles in all areas of digital media production and design, including: mobile phone content creation; social media; flash design; motion graphics; video production; animation; and web design – securing jobs with Knifedge, please find attached, Other Creative, Sony, BBC and Apple.
If you graduate from this course, you will be able to apply for further study at postgraduate level.
LSBU Employability Service
We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.
As an LSBU student you have access to the Employability Service and its resources during your time here and for two years after you graduate.
Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or a placement/internship, and will help you assess what you need to do to get the career you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
- Direct engagement from employers who come in to network with students
- Job Shop – daily drop in service to help with, tailoring CVs, cover letters and applications, sourcing online resource, mock interviews and general job searching. One to one appointments for further support also available
- Mentoring and work shadowing schemes
- Higher education achievement report - The HEAR is designed to encourage a more sophisticated approach to recording student achievement, which acknowledges fully the range of opportunities that LSBU offers to our students.
It pulls into one certificate: Module grades, Course descriptions, Placements, LSBU verified extra-curricular activities
- Employability workshops - delivered free to students all year round on a variety of related topics
- Careers fairs throughout the year to really focus your thoughts on a career after university
Developing an iPad app for the National Theatre
For his final year project, student Ivan Bandura collaborated with the National Theatre to develop an iPad app - a timeline of all the Shakespeare productions at the NT since it's foundation in the 1960s.
Ivan was able to utilise the rich content (including high quality images and posters) that the National Theatre has in its archive, and his remit was to find innovative design solutions for presenting this content. After graduating Ivan worked at the National Theatre to implement the project.
Students have also worked on a freelance basis at The Photographers Gallery assisting with exhibition research and digital media production.
Tahera is a longstanding creative and political interest in identity, migration and racism, producing artwork across a range of media.
Andrew works within the Centre for Media and Culture Research and his current research is focusing on the impact of online networked cultures upon analogue archives and their representations in museums and galleries.
Andrew is a Senior Lecturer in Sound Design whose career has spanned sound design and music for the multiple platforms including video games, film and art installations.
Paula is an artist, researcher, teacher and the funder of MSDM (mobile strategies of display and mediation), a platform for research on art, technologies and politics.
Katrina's research interests include Photography, Digital Media, Experimental Media Arts, Visual Culture, Computer-Mediated Communication, Intermedia, Fine Art, Digital Curation, Software Studies, Internet Art, and Critical Theory.
The Photography Studio is a double-height space with a photography lighting grid, air conditioning, green room (for make-up and wardrobe) and two colourama separate systems with a range of backdrop options (including vinyl and paper).
The Grading Suites have neutral wall colours and lighting to provide optimal conditions for the colourist. The premium suite (Grading Suite 1) includes a Dolby calibrated screen to ensure ideal conditions.
The seven Editing Suites are ideal for editing video, sound and recording quick voice-overs. All suites are networked with ultra-fast 10Gb/s network, making it possible to edit and grade, whilst sharing production files at speed.
A photographic specialised print lab that includes five A2 printers, an A0 printer, a mounting press and six MacPros with specialist monitors.
This 36 seat cinema features a 4K projector and 5.1 sound playback, and is ideal to preview production work before it goes out to the public.
The Film Studio is a double-height room with a lighting grid, DMX lighting control, green screen backdrop, air conditioning, green room (for make-up and wardrobe) and sound isolation for use as a soundstage.
Teaching and learning
You'll be encouraged to develop your own modes of practice throughout the degree, taking full advantage of collaborative opportunities with students on a wide range of related courses at the University.
You'll be taught by experienced tutors who combine their teaching with diverse digital media arts practice, spanning industry, freelance and visual arts contexts.
Your practical work will be supported by a team of Technical Tutors and will utilise our resources in the Keyworth Arts and Media Centre, housed in LSBU's Keyworth Centre. Here, you will have access to still cameras, HD cameras, field sound recording equipment, and five labs with high-spec computers supporting cutting-edge multimedia and video software.
The best thing about studying at LSBU is the quality of the lectures we have, which are incredibly illuminating and help us to increase our understanding of arts. The University also has brand new labs, so we can work using the latest software and computers, which makes a real difference to the quality of the work we are able to produce.
Mindaugas Snarskis, BA (Hons) Digital Design
|Time spent in lectures and seminars||Self-directed learning|
- A Level BCC or;
- BTEC National Diploma MMM or;
- Access to HE qualifications with 9 Distinctions 36 Merits or;
- Equivalent level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
How to apply
International (non Home/EU) applicants should follow our international how to apply guide.
|Mode||Duration||Start date||Application code||Application method|
All full-time undergraduate students apply to the Universities and Colleges Admissions Service (UCAS) using the University's Institution Code L75. Full details of how to do this are supplied on our How to apply webpage for undergraduate students.
All part-time students should apply directly to London South Bank University and full details of how to do this are given on our undergraduate How to apply webpage.
Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.
It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.
Fees and funding
Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.
|UK/EU fee: £9250||International fee: £12500|
|AOS/LSBU code: 4510||Session code: 1FS00|
|Total course fee:|
For more information, including how and when to pay, see our fees and funding section for undergraduate students.
Possible fee changes
Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU undergraduate students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.
The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct tuition fee discounts and we encourage all eligible students to apply for our Access Bursary. New home full-time undergraduate students meeting eligibility criteria could receive a £1,000 cash bursary by joining us in the 2017/18 academic year. Find out more about all our scholarships and fee discounts for undergraduate students.
As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.
Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.
Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.
Mindaugas Snarskis, BA (Hons) Digital Media Arts, created a short video that reached the final of the Sky Arts ident competition.
Prepare to start
We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read the How to apply tab for this course.
Applicant Open Days
To help you and your family feel confident about your university choice we run Applicant Open Days. These are held at subject level so students start getting to know each other and the academic staff who will be teaching them. These events are for applicants only and as an applicant you would receive an email invitation to attend the relevant event for your subject.
Enrolment and Induction
Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.
In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.
Preparatory Reading List
- Dewdney. A & Ride. P. (2006) The New Media Handbook. London. Routledge. (second edition Spring 2013)
- Lister.M. Dovey.J. et al (2009) New Media: A Critical Introduction. London. Routledge
- Manovich.L. (2002) The Language of New Media. Massachusetts. MIT
- Lovejoy. M. (2004) Digital Currents: art in the electronic age. London. Routledge
Course Enquiries - UK/EU
Tel: 0800 923 8888
Tel: +44 (0) 20 7815 6100Get in touch
Course Enquiries - International
Tel: +44 (0) 20 7815 6189Get in touch
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