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Olasile Saromi, postgraduate student and passionate entrepreneur

LSBU entrepreneur Olasile Saromi

At LSBU, Olasile Saromi has embraced a variety of ways to engage his enterprising side from running his own business to heading a student entrepreneur society

Postgraduate student Ola Saromi chose to study part-time at London South Bank University (LSBU) because he wanted the freedom and opportunity to explore different areas of design and try out different business projects. Once he started studying, he found that LSBU offered even more entrepreneurial opportunities than he'd expected.

Exploring different areas

Originally from Nigeria, Ola worked as a freelancer in architecture, photography and graphic design. Eager to learn more, he applied through clearing for an MA Planning, Policy and Practice at LSBU.

"I chose this MA because I wasn't sure if I wanted to specialise in planning or urban design, but I knew that through this course I could branch out and explore different fields of architecture, urban design and planning," says Ola.

Embracing entrepreneurship

LSBU also gave Ola the opportunity to explore his entrepreneurial side and develop his business, Proud Moments Photography, a photography agency that focuses on the memorable moments in life.

"I have always known that I wanted to work for myself and have my own business. We wanted to do something that was different from the market, like creating narratives of what each client wants and capturing the proud moments of life in different ways," Ola says.

"I saw an advertisement for Student Enterprise's business start-up services. I came in to the Clarence Centre and spoke to a Student Enterprise advisor and that was the beginning of my journey," he recalls.

Through LSBU's Entrepreneurship in Action (EiA, now called Spark) scheme, Ola was able to get advice, mentoring, funding and hot desking space at the Clarence Centre for Enterprise and Innovation to develop Proud Moments.

"EiA provided me with valuable mentoring. We didn't know what we had to do and how to facilitate starting a business, but EiA helped me see the bigger picture and get my idea going," he says.

Encouraging enterprise

Ola believes that work experience and practical skills are crucial to a well-rounded university education. He is currently President of South Bank Entrepreneurs (SBE), LSBU's student-led entrepreneurship and employability society, and has used his experience to support other students who want to succeed in their future careers.

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