Project: virtual launch of each School
Raising the profile and positioning the Schools – offering a platform for Deans to introduce their School to a broad range of stakeholders
During the autumn we virtually launched each of the Schools. The launch was made up of three elements: a series of homepage slides on the University website, two full-page press advertorials per School, and complementary activity on social channels.
Since the launch of the revamped School microsites Google Analytics shows 65% uplift in traffic to Schools compared to LYTD.
The University website is also now ranked No.1 HE and FE website (out of 330) for functionality, quality and performance according to the independent sitemorse rankings – a rise of 164 places since 2012. The number one ranking also recognises that the site is highly optimised for search engines, offers an effective user experience no matter what device or browser it is accessed through, and that it conforms to W3C and IETF technical standards.
The homepage slides occupy the most prominent real estate on the website. The series of homepage slides (five per School) gave us the opportunity to bring to the surface key stats, exceptional subject facilities, student achievements and awards. [selection above]
Engaging social activity
Proactive activity on School and University social channels tied in with the themes of the editorial and encouraged further engagement and interaction. [Hover over images to see full posts]
Advertorial series - tells the story
The backbone of the articles (in the Metro and Evening Standard) was an interview with each Dean. The University is a sum of its parts – and the advertorial series (published over 7 consecutive weeks) present a rich picture of the institution as a whole.
- School of Applied Science
Professor Raymond Lee demonstrated the School’s commitment to impact and excellence using evidence from research case studies that have shaped policy and delivered valuable socio-economic benefits. He also brought to the fore the support we provide to early career researchers.
Read the full articles Metro: science with impact (PDF File 17,568 KB) and Evening Standard: making a mark in the community (PDF File 16,205 KB).
- School of Arts and Creative Industries
Professor Janet Jones detailed the buoyant creative sector, which is growing faster than any other UK industry and now contributes £146,000 per minute to the UK economy. She placed University investment in industry-standard media facilities at the heart of supporting the School's creative thinking and interdisciplinary digital practice.
- School of The Built Environment and Architecture
Professor Charles Egbu focused on how the School addresses skills gaps and shortages in the building sector, positioning LSBU as responsive to and connected with industry. He profiled cutting-edge facilities, a curriculum informed by research and enterprise and interdisciplinary working that reflects the real experience of working in design teams.
- School of Business
Professor Mike Molan focused on progressive business education happening outside, as well as inside the classroom. He profiled the School’s opportunities for students to engage in consultancy projects and live briefs, work placements, business games and simulations. Recent accreditation by the Institute of Enterprise and Entrepreneurs was a nice tie in to global entrepreneurship week.
- School of Engineering
Professor David Mba profiled exciting technologies that challenge the next generation of engineers to think differently and develop creative solutions to real-world problems. He also presented creativity and entrepreneurship at the heart of our approach to engineering education.
- School of Health and Social Care
Professor Warren Turner raised the profile of, and showed pride in, our connections with partner hospitals and trusts. He illustrated how our students benefit from exceptional subject facilities, placement opportunities and a multi-disciplinary approach to learning that reflect the way people work within the NHS. He also contextualised future changes in student funding in health – offering prospective students practical advice.
- School of Law and Social Sciences
Professor Craig Barker demonstrated the School’s commitment to social justice and global responsibility. He illustrated how the curriculum engages with addressing the challenges of modern London life, and life as a global citizen. He presented the broader student experience as a supportive and inclusive one, weaving in the University’s recent accreditation from the Living Wage Foundation.
Thoughts and comments...
We'd welcome your thoughts and comments on the campaign. So, please feel free to get in touch with the Web Team on firstname.lastname@example.org.