Dr Rana Tajvidi

Rana Tajvidi

Lecturer in Digital Marketing

  • Email:
  • Telephone:
    020 7815 7739
  • School/Division:
    Business / Management, Marketing and People
 

Dr Rana Tajvidi is a lecturer in Digital Marketing in the School of Business at London South Bank University.

Rana received her PhD in Marketing from the University of Bangor, UK (2017). She also holds a MBA in Business and Marketing with Distinction from Bangor University (2013). Her active research areas are in Digital Marketing, Social Media, Consumer Behaviour, Networking and SMEs. To date, her research has been published in several management and marketing journals and presented in international conferences.

She has experienced in working in the industry as a marketing manager at ITM Co., a leading manufacturing company in the Middle East. She presently teaches courses on Social and Digital Marketing, Market Research, Insight Manager and Research Methods.

Rana’s teaching areas cover:

  • Research Methods
  • Social and Digital Marketing
  • The Insight Manager
  • Marketing Research

Most recent publications

Tajvidi, R and Karami, A The effect of social media on firm performance. Computers in Human Behavior, DOI https://www.doi.org/10.1016/j.chb.2017.09.026

More publications at LSBU Research Open
 
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