Prof. Lizzie Jackson

Lizzie Jackson, LSBU

Director of Research, Head of Creative Technologies

  • Email:
  • Telephone:
    020 7815 5471
  • School/Division:
    Arts and Creative Industries / Creative Technologies

Professor Lizzie Jackson is Director of Research of the School of Arts and Creative Industries. She is also an Advisor to the UK Intellectual Property Office and has advised the Council of Europe on the governance of public service media and digital citizenship. From 2009-2012 she worked in a small team to co-draft am EU Recommendation and Declaration on the Governance of public service media that was ratified in March, 2012. Lizzie was also a member of the Home Office Task Force on Internet Safety (2003-7). Before becoming an academic Lizzie worked for BBC Radio (1983-1996). As Managing Director of Soundbite Productions Limited (1991-1996) 80% of her radio documentaries were critics choice of the day. Returning to the BBC in 1997 Lizzie was one of the 20-strong launch team for (1997). As Editor BBC Online Communities she developed the BBC’s first social media (message boards and chat rooms) and managed 30 online communities staff across the Corporation. Lizzie also developed and managed the live chat team who ran the BBC’s first outside broadcast live stream (1999). She was named ‘One of the 100 innovators of the UK Internet Decade’ by NOP World in 2004 for her work encouraging the development of Online Communities in the UK, and Internet Safety.

Lizzie has taught undergraduate and postgraduate students digital media and communications, and also research methods and dissertation writing, for the last ten years. She was Head of Learning Innovation at Ravensbourne before becoming Head of the Broadcast department there and later Head of Research (2009-2015). She is a Senior Fellow of the Higher Education Academy and has published papers on pedagogy in relation to online learning and virtual worlds. At the BBC Lizzie was a BBC Radio Trainer teaching editing, interviewing, and presentation skills to the BBC Correspondents, producers, and presenters.

Lizzie’s doctoral research (University of Westminster, 2009) examined how the BBC’s relationship with audiences changes with the addition of interactivity. The Production and Audience study organised experimental production workshops with sixteen BBC producers to test sender/receiver models.  Her post-doctoral funded research (AHRC, EPSRC, & The Paul Hamlyn Foundation) has looked at virtual worlds for children, conversational user-interfaces (chat bots), and the organisational culture of media clusters.

Lizzie’s current funded three-year study (2015-2018) deconstructs the organisational culture of high technology clusters in ten cities in North America and Europe ( The findings from the study will be disseminated via the European Broadcast Union and other professional bodies to leaders and producers of public service media (PSM) internationally. The aim is to assist PSM to successfully adapt to a multi-way, multi-platform media landscape. Furthermore, the research aims to support the development of a continuous adaptive approach to business innovation and research and development in PSM.

Most recent publications

Jackson, LH and Glowacki, M Observing High Technology Firms and Creative Audiences. In: The Palgrave Handbook of Methods for Media Policy Research.. Palgrave Macmillan, ISBN 978-3-030-16064-7

Jackson, LH The importance of social interaction in the co-working spaces of Boston USA and London UK.. In: European Media Managers Association Conference, 10 May 2017 - 12 May 2017, Ghent, Belgium.

Jackson, LH The potential of machine mediation in the maintenance of public service media. In: Public Service Media Renewal: Adaptation to Digital Network Challenges. Peter Lang,

Jackson, LH Finding Public Service Media in a Global Mediascape. In: Crossing Borders and Boundaries in Public Service Media. Nordicom, Gothenburg, Sweden, pp. 185-200. ISBN 978-91-87957-21-5

Jackson, LH and Pereira, L Testing Participatory Design and Responsive User-Interfaces to Teach Digital Skills to NEETs: Using an Experimental Online Learning Platform. Media Education Research Journal, 6. 37-62.

Jackson, LH Checking New Media Dreaming. In: III International Conference, Communication and Reality, 20-21 MAY 2005, Barcelona.

Jackson, LH Electronic Visualisation and the Arts.. In: Electronic Visualisation and the Arts 2014, 8-10 July 2014, London, UK.

Jackson, LH Experiments in Participatory Practices at the BBC. In: Public Service Media in the Digital Age International Perspectives. Cambridge Scholars Publishing, Cambridge, ISBN 9781443863575

Jackson, LH and Gauntlett, D and Steemers, J Children in Virtual Worlds Adventure Rock Users and Producers Study. project_report. University of Westminster, Communication and Media Research Institute, London.

Jackson, LH and Gauntlett, D and Steemers, J Virtual Worlds: An Overview and Study of BBC Childrens Adventure Rock. project_report. University of Westminster, Communication and Media Research Institute, London.

More publications at LSBU Research Open
  • Fellow of the Royal Society of Arts and Manufacturing.
  • Associate Fellow of the British Academy of Film and Television Arts.
  • Member of the London and international organising committee of the Electronic Visual Arts Conferences (EVA).

Advisory Capacities

Advisor to the UK Intellectual Property Office (2014-date).
Advisor to the Council of Europe on digital citizenship (2013-14).
Advisor to the Council of Europe on the governance of public service media (2009-2013). Declaration and Recommendation on the Governance of Public Service Media in Europe for the Council of Europe. Ratified March, 2012. Member of the Home Office Task Force on Internet Safety advising on strategy (2003-2007).

Industry Awards

Named ‘One of the 100 innovators of the UK Internet Decade’ by NOP World and, for the development of the social media industry in the UK (2004). Guardian Unlimited ‘Race in the Media Award’ nomination (2002). Internet Service Provider’s Association Award, nomination (2004) for and

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