Michael’s professional life is centred around developing trusted brands. He worked for seven years as Marketing Director of The AA, the organisation famous for its yellow rescue vans, and before that in the same role at Saga for six years, helping to take the company to national prominence. Much of his work has focused on improving the experience of these organisations’ customers, with a focus on digital channels.
In the higher education sphere, he has worked as Chief Marketing Officer for BPP, the leading professional education organisation that offers qualification courses to lawyers, accountants, HR professionals and more.
Prior to the The AA and Saga, Michael worked in the City as a fund manager. During this period he spent three years living in Japan, developing some aptitude for the language and a lasting fondness for much of Japanese culture. On his return from the Far East, he did an MBA at INSEAD in France, to add to his MA in History and Economics from Oxford University.
He now offers advice to a number of organisations, mostly in the marketing field, and works on projects for Pilotlight, the adviser on charities’ strategy.