Dr Dag Bennett
Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;
Telephone:020 7815 6997
School/Division:Business / Management, Marketing and People
Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.
He is also the director of the Ehrenberg Centre for Research in Marketing, which was set up at LSBU by Professor Andrew Ehrenberg in 1993. Since then academics in London and The Ehrenberg-Bass Institute at the University of South Australia have continued to work with a large number of companies to address critical issues in marketing.
Dag is a proponent of the principles of Marketing Science, and teaches the laws of marketing to final year students, Masters students and marketing executives.
After graduating from Indiana University (USA), Dag spent fifteen years in industry before becoming an academic. During that time he gained national and international experience in brand management, brand identity, B2B marketing, and integrated international marketing.
He has an MBA in Marketing, and International Business (Indiana), a PGCHE and completed his PhD in 2005. He is a Fellow of the HEA, the RGS and the CIM. He is a member of the European Academy of Marketing, the American Marketing Association, and the Australia New Zealand Marketing Academy (ANZMAC).
Most recent publications
Franke, K and Bennett, DR and Graham, C Loyalty Deviations and the Small Brand Syndrome.. In: Australian & New Zealand Marketing Academy (ANZMAC 2018), 03 December 2018 - 05 December 2018, Adelaide, Australia.
Anesbury, Z and Graham, C and Bennett, DR The effect of cumulative category and brand growth on competitive intensity.. In: Australian & New Zealand Marketing Academy (ANZMAC 2018), 03 December 2018 - 05 December 2018, Adelaide, Australia.
Henfrey, C and Graham, C and Bennett, DR The Effects of Brand Portfolio Management on Brand Choice Behaviour. In: Academy of Marketing Conference 2018, 02 July 2018 - 05 July 2018, Stirling, Scotland, UK.
Bennett, DR and Scriven, J and Dunn, S Pricing and Discounting. In: Marketing, Theory, Evidence, Practice. Oxford University Press, Australia, pp. 300-330. ISBN 978-0195590296
Graham, C and Bennett, DR and Franke, K and Henfrey, C and Nagy-Hamada, M Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal, DOI https://doi.org/10.1016/j.ausmj.2017.10.009
Bennett, DR and Aston, H Stochastic Modelling of Capital Goods Buying. In: LSBU Researcher Poster Competition, 06 - 07 July 2017, London South Bank University.
Franke, K and Bennett, DR and Graham, C Loyalty Deficits for Small Share Brands. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.
Bennett, DR and Graham, C and Clemente, M What long term measures can tell us about brand loyalty. In: Academy of Marketing UK Conference, 03 July 2017 - 06 July 2017, Hull.
Bennett, DR and Pérez-Bustamante Yábar, D and Saura, J-R University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities. In: Entrepreneurial Universities ￼Exploring the Academic and Innovative Dimensions of Entrepreneurship in Higher Education. Springer International, Cham, Switzerland, pp. 83-104. ISBN 978-3-319-47948-4 DOI 10.1007/978-3-319-47949-1
Bennett, DR and Kunze, C Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media. In: XXIV AEDEM International Conference, 1st - 2nd September 2016, Riseba University, Riga, Latvia.More publications at LSBU Research Open