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LSBU business student to design mobile app for students across the capital

17 December 2014
Naseeba Mhearban

London South Bank University business student Naseeba Mhearban wins the "London is my Campus" competition to design new mobile app

A London South Bank University (LSBU) business student has used the knowledge acquired through her studies to win a competition to design an app that will enhance the university experience in London.

Naseeba Mhearban – who is in her second year of a BA Business Studies course at LSBU – was chosen over entrants from 24 other universities and higher education colleges to be part of the six-member student team who will lead the project.

The "London is my Campus" competition was organised by London Higher - an umbrella body representing publicly funded universities and higher education colleges in the capital.

London Higher hopes to emphasise London's unique qualities and attractions to students, and London is my Campus was designed to provide a student-led response to the challenge. 

London Higher hosted an online competition to create the group who will assist in designing and shaping a mobile app for use by London's students to help them learn about capital's academic, social, cultural or leisure aspects. 

Students applied by uploading a two-minute video application outlining their ideas, skills and experiences. The top six scoring applicants – including Naseeba - were invited to create the app concept from early 2015.

Naseeba said: "My initial idea on my entry video was to have a Gumtree-style selling and buying app that would be only for university students to sell their old books, clothes and even tins of food. 

"However when being chosen as a finalist the other students and I decided to create a new app that would prevent 'missed' socialising opportunities. As the only business student in the programme, I was able to offer a marketing perspective as well as focusing on consumer demand."

 
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